For Immediate Release - February 06, 2014

AG Coakley Sues Seekonk Chrome Restoration Business for Keeping Consumer Deposits, Not Delivering Finished Product

Court Order Prohibits Nu-Chrome from Accepting Unprotected Consumer Deposits

NEW BEDFORD – After allegedly soliciting consumers with promises of metal restoration services for rare and antique automobiles, Attorney General Martha Coakley has sued a chrome business located in Seekonk for collecting payment for services they did not provide.

The AG’s Office filed a complaint against Nu-Chrome, LLC and its managers Donald Kemp of Marion and Mark Kemp of Mattapoisett in Bristol Superior Court for unfair and deceptive practices. On Tuesday, the AG’s Office obtained a temporary restraining order against the defendants, prohibiting them from taking further deposits from consumers, unless the deposits are put into a designated escrow account and used for the ordinary course of business. 

“Consumers trusted this company with their rare, often irreplaceable, antique automobile parts, and in return received no service, no refund, and no return of their property,” AG Coakley said. “These false promises and deceptive practices are unacceptable and we will work to prevent these defendants from further harming their customers.”

According to the complaint, many consumers were misled by false promises and paid for services they never received, and were disgruntled with the unfair practices of the company, some of whom were solicited at auto shows in other states. 

Advertising by the company promised metal restoration services for rare and antique automobiles “in as little as four weeks,” according to the lawsuit. Many consumers allegedly delivered their parts along with advanced payment of at least half the cost of the work. Despite sending in deposits totaling hundreds of dollars, these consumers allegedly never received a finished product.

In addition, the defendants allegedly extracted additional payments from consumers with new promises that the work would be completed yet failed again to deliver on those promises. Most consumers have not yet received the return of their original rare parts or received refunds.

The lawsuit against Nu-Chrome seeks penalties, restitution for consumers and a court order permanently prohibiting the defendants from violating the Consumer Protection Act in conjunction with the sale of metal restoration services. This week’s court order also places a freeze on the defendants’ financial assets, and requires completion dates for all outstanding and new orders from consumers with biweekly updates to the AG’s Office.

This matter is being handled by Assistant Attorney General Jeanne M. Veenstra of Attorney General Coakley’s Southeastern Massachusetts Division with assistance from Consumer Mediator Diane Lopes Flaherty and Investigator Anthony Crespi. 


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