• User experience and information architecture

    The Mass.Gov portal is organized with user goals in mind, using principles of user centered design. The portal focuses on information architecture practices, such as usability, findability, accessibility, and the use of plain language.
  • Optimizing web search

    Use these tips and guidelines to write or modify your web content to make it easier for customers searching on Mass.Gov to find the information they are looking for.
  • Web publishing vs. web applications

    The difference between web publishing and web applications is rarely obvious to users, and some platforms make the distinction less clear even to some of the people who work on them. While the presentation may look the same, the optimum environments and workflows are completely different.
  • Web governance guidelines

    Web governance is the structure of people, positions, authorities, roles, responsibilities, relationships and rules involved in maintaining a Secretariat or Agency's website.
  • Social Media Guidance & Best Practices

    These social media toolkits are meant to be short, digestable documents that will help guide you as you undertake your own social media efforts. As always, please feel free to contact us if you have any questions.