Any user can sign up for a social media account with a catchy name and begin to post information. But how do you tell if the information provided is really from a state agency or just someone trying to make you believe they represent that agency? Learn how to request that your social media account be considered an "official" state account and have it appear on the Commonwealth's Official Social Media Account list .
All of us come across links in today's fast moving, online environment. We find them in blog comments, in emails, in Twitter and more. However, we never really know what is lurking behind those links. They could connect you to sites harboring viruses, trojans and other web nasties that could infect your computer and our online network. To help you avoid such security threats, we put together the following lists of tools.
- Most social media sites are hosted by third party providers. Therefore agencies have limited control over the functionality offered by such sites and the legal terms to which they are subject. Moreover, use of social media by state employees, both on the job and at home, raises new legal questions. In order to avoid legal pitfalls, agencies should, at a minimum, take the steps outlined in this guidance as part of their social media program.
- Twitter is the fastest growing platform in social media today. Businesses, governments and individuals are all "tweeting" or "twittering". Please review our toolkit to find out exactly what it is, why it is important and tips on how to leverage this platform of "microblogging".
- YouTube is the sixth most popular website in the world, the second largest search engine, and the third most popular social networking site after Facebook and MySpace. Since social networks are well on their way to becoming more popular than search engines and more people than ever are watching videos, doesn't it make sense to combine the two to try to get your message across?
- Blogs. You've heard the term on the news, and you've seen the links in emails and online. Colleagues and pundits repeatedly say how easy they are to implement. Some Agencies and Secretariats are already blogging. While technical ease of use is one of the hallmarks of blogs, it is not the most important. These tools and tips are designed to help make your blog a success.