Once the agency has decided to engage in the use of social media, the agency will entrust specific individuals with the responsibility of posting and updating the agency’s social media identity or page. Each agency employing social media should adopt at a minimum a social media participation policy, complete MassIT’s social media training, and update their agency website policies. All state-owned social media accounts are subject to Records Retention Law. MassIT has a dedicated team to help state agencies get up and running on social media. Please contact: firstname.lastname@example.org to get started.
The Mass.gov Social Media Team can provide your agency, department, or division with additional information and trainings to help you in the Social Media Playbook:
- Set up an account
- Create an editorial calendar
- Create and publish social media content
- Monitor inbound communications to your social media pages
- Reply appropriately to constituent questions
- Analyze social media statistics
- Follow social media best practices
- Plan and implement social media campaigns
If your secretariat, agency, department, or division is interested in these services, please contact: email@example.com
Please note: you must have a CommonWiki login to access this information. If you do not have a CommonWiki login, you can sign up with your state email account.
- Most social media sites are hosted by third party providers. Therefore agencies have limited control over the functionality offered by such sites and the legal terms to which they are subject. Moreover, use of social media by state employees, both on the job and at home, raises new legal questions. In order to avoid legal pitfalls, agencies should, at a minimum, take the steps outlined in this guidance as part of their social media program.
This document formalizes the policy for employees that are managers, non-union employees and contractors (“users”) on the use of social media sites. This policy shall also extend to bargaining unit members, except that Section 3 (Required Work-Related Use of Social Media) shall apply to such members only if they have voluntarily agreed in writing with their employer to the use of social media as a job responsibility.