There are two toolkits you should review and apply when implementing Twitter for your Commonwealth of Massachusetts agency or secretariat:
Social Media Legal Guidance Toolkit
The Social Media Legal Guidance Toolkit is for you and your legal counsel to review and apply before implementing social media for your agency or authorizing employees to participate on social media sites.
The Twitter Toolkit covers business and communications aspects of using Twitter for Commonwealth of Massachusetts agencies and individuals. It includes:
- Introduction & Preliminary Steps: Some Twitter basics and things to consider before diving in
- Policy & Security Considerations: Communicating directly supports transparency and civic engagement, but we still have to be careful to protect our agencies, employees and users
- Best Practices: Some tips on how to make Twitter a valuable tool
- Enterprise Branding: Guidance to promote consistency and authenticity with official twitter accounts