What is an Official Social Media Account?
An "Official Social Media Account" is defined as an agency's social media account that is:
- specifically associated with the agency or a position within the agency (e.g. the Executive Director's Twitter account)
- used for communicating with the public about the agency and its business, goals, or mission.
Official Social Media Accounts are NOT an individual's social media account (e.g. an employee's personal Facebook profile or Twitter account) and agencies are advised NOT to use an employee's personal account for communication about the agency. Social media accounts are agency assets and therefore should be managed and controlled by the agency rather than associated with a specific individual.
It is also important to note that an Official Social Media Account may or may not be "verified" by the social media provider of that account. A "verified" social media account is an account that has been confirmed by the social media provider (e.g. Twitter or Facebook) as an account that is controlled by, and associated with, the identified user (e.g. the Governor's Twitter account has been verified by Twitter). Ideally, an agency's social media account should be both an Official Social Media Account that is also verified by the social media provider (when possible).
Why should I identify our agency's social media accounts as an Official Social Media Account?
An agency may use a number of social media accounts for outreach, but may not have submitted them to the Mass.Gov team to identify them as Official Social Media Accounts. By identifying an agency's social media account as an Official Social Media Account and listing it as such on the Mass.Gov website, the public will be able to easily tell whether or not a specific social media account is controlled by a state governmental agency. Otherwise, social media users may be unsure as to whether a particular social media account is (or is not) associated with a state government agency.
Please note: you must have a CommonWiki login to access this information. If you do not have a CommonWiki login, you can sign up with your state email account.
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