There are two toolkits you should review and apply when considering using YouTube for your Commonwealth of Massachusetts agency or secretariat:

Social Media Legal Guidance Toolkit

The Social Media Legal Guidance Toolkit is for you and your legal counsel to review and apply before implementing social media for your agency or authorizing employees to participate on social media sites.

YouTube Toolkit

The YouTube Toolkit pdf format of youtube_toolkit.pdf
file size 1MB covers business, communications and technical aspects and requirements for implementing and managing a YouTube channel. It includes:

  • Introduction & Preliminary Steps: things to consider before diving in
  • Policy & Security Considerations: Communicating directly through video supports transparency and civic engagement, but we still have to be careful to protect our agencies, employees and users
  • Captions & Transcripts: Guidance on creating and editing video captions to ensure compliance with accessibility requirements.
  • Best Practices: Some tips on how to make your YouTube channel and videos valuable tools
  • Enterprise Branding: promoting consistency and authenticity with a branded YouTube channel