The Mass.Gov portal is organized with user goals in mind, using principles of user centered design. The portal focuses on information architecture practices, such as usability, findability, accessibility, and the use of plain language. Developing an easy to navigate information architecture (site navigation) supports the goal of a "Single Face of Government" -- to achieve a seamless service interface that provides citizens, businesses, and employees of Massachusetts with a simple, fast, convenient,personal way to access information and services, from all levels of government.

The cornerstone of user centered design is testing with real users. Before building out a new information architecture, we conduct to ensure that the navigation/taxonomy developed for a new website meets the needs of portal customers.