A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
Adopted June 9, 1997, effective January 1, 1998. Amended August 31, 1999, effective October 1, 1999.
 This Rule governs all communications about a lawyer's services, including advertising permitted by Rule 7.2. Whatever means are used to make known a lawyer's services, statements about them should be truthful. Statements that compare a lawyer's services with another lawyer's services and statements that create unjustified expectations about the results the lawyer can achieve would violate Rule 7.1 if they constitute "false or misleading" communications under the Rule.
Corresponding ABA Model Rule. Identical to Model Rule 7.1(a).
Corresponding Former Massachusetts Rule. DR 2-101 (A).
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