Who is protected by the Massachusetts consumer protection law?

The law protects “any person who is injured.” This includes both people and businesses. But, the rules that people and businesses have to follow are different.

What kinds of business activities are you protected from?

The law does not define the terms “unfair” or “deceptive.” The meanings of these words were meant to “grow and change.” For many types of business activities, “unfair” and “deceptive” have been defined by regulations from the Attorney General in . Unfair acts have to affect everyone, not just one person.

Here are some examples of conduct that is not permitted under the law:

  • a refund/return policy was not clearly written on a sign or receipt;
  • a business did not meet its warranty agreement;
  • a business charged a you more than it had advertised;
  • a business does not tell you important information about a product; or
  • a business uses “bait and switch” advertising. This is when a seller advertises an item on sale. The seller does not really want to sell that item. Instead, the seller discourages the buyer from getting the item. The seller then convinces the buyer to get a different item at a higher price.

You can find many more examples in .