The Designated Driver Program

As members of law enforcement, we see all to often
the tragic effects impaired driving has on each of our communities.

Lives are taken in drunk driving accidents that could have easily been prevented.

The Designated Driver Program
is a voluntary program in Plymouth County.
It is a cooperative effort between
the Plymouth County District Attorney's Office,
the local Police Departments,
and the licensed alcohol servers across Plymouth County.

Designated Driver Communities

Hingham          Marshfield           Norwell          Rockland

About the Program

It is not meant to endorse any underage drinking and is not to be used for minors.

The program, which began in Hingham, is designed to raise awareness to the problem of drinking and driving.

It is a cooperative effort aimed at reducing the number of impaired drivers on the road, which will effectively reduce preventable deaths and injuries caused by impaired driving.

The program promotes a continuous dialogue between local establishments, the local police department and the District Attorney's Office.

What is a Designated Driver?

A Designated Driver is a person, who at the beginning of the night, agrees not to drink ANY alcoholic beverages during their evening out.    It does not mean choosing the
"most sober" or the "least drunk" at the end of the night to be designated to drive.

The Designated Driver accepts the responsibility to ensure that the other members in their party, especially those who are impaired, are transported home safely.

How the Program Works

Participation is voluntary and controlled by the private business.

The program is easy to implement.  Each business agrees to provide free non-alcoholic beverages to patrons who identify themselves as the Designated Driver to their server.

They must be in a party of at least two people and not consume any alcoholic drinks
that evening.

If the Designated Driver orders an alcoholic beverage, or is seen consuming an alcoholic beverage, the Designated Driver status is revoked and the non-alcoholic beverages previously served will be charged at the full price.


According to the National Highway Traffic Safety Association,
"An average of one alcohol-impaired-driving fatality occurred every 53 minutes in 2011."
(Traffic Safety Facts- 2011 DATA, NHTSA December 2012)

  • "In 2013, there were 10,076 fatalities in crashes involving a driver with a BAC of .08 or higher-31% of total traffic fatalities for the year."

  • "Alcohol-Impaired driving fatalities in the past 10 years have declined by 23% from 13,099 in 2004 to 10,076 in 2013."

  • "In 2013, 17% of child traffic fatalities,(age 14 and younger), occurred in alcohol-impaired driving crashes."

  • "The rate of alcohol impairment among drivers involved in fatal crashes in 2013 was nearly four times higher at night than during the day"

  • "In 2013, 1508 pedestrians, (age 14 and older), were killed by drivers with a BAC of .08 or higher."

Click here to view Traffic Safety Facts from NHTSA

In July 2011, Anheuser-Bush hired GfK Roper Custom Research, North America, to conduct a Designated Driver Poll.   Using random digit dialing procedures, 1000 Americans age 21 and older were contacted through a telephone survey.

The results showed:
  • "58% of the Americans polled have been a designated driver."

  • "35% of the Americans polled have been driven home by a designated driver."

  • "86% of the Americans polled believe designated drivers are an excellent, or good way
    to help reduce drunk driving."

Plymouth County District Attorney´s Office
166 Main Street
Brockton, MA 02301