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Social Marketing

The goal of social marketing is to achieve a commitment to social change such as conserving water.
http://www.cbsm.com/
http://www.toolsofchange.com

MassDEP Resources

Water conservation & drought management
http://www.mass.gov/dep/water/resources/watercon.htm

Grantees guide
http://www.mass.gov/dep/water/grants.htm

The Water Management Act
http://www.mass.gov/dep/water/laws/regulati.htm#wmgt

Water Audit Guidance Document & reporting forms
http://www.mass.gov/dep/water/approvals/wmgforms.htm

The Executive Office of Energy & Environmental Affairs

Stressed Basin Listing
(see under "Publications" at left):
http://www.mass.gov/envir/mwrc/default.htm

Water Conservation Standards:
includes a useful Lawn and Landscape section (see under "Publications" at left):
http://www.mass.gov/envir/mwrc/default.htm 

Watershed Action Plans
http://www.mass.gov/envir/water/publications.html

The US Environmental Protection Agency

A Guide for Conducting Watershed Outreach Campaigns:
Tools for creating awareness, educating specific audiences, and motivating positive behavior change to improve water quality
http://www.epa.gov/owow/watershed/outreach/documents/

Water Efficiency Program
http://www.epa.gov/owm/water-efficiency/index.htm 

Guidelines for Water Conservation Plans
http://www.epa.gov/watersense/pubs/guide.htm

Massachusetts Water Resources Authority

Water Efficiency and Management for Commercial Buildings
http://www.mwra.state.ma.us/04water/html/indust.htm