The mission of the Department’s Agricultural Marketing programs is to foster the sustainability of Massachusetts agribusiness through the innovative implementation of marketing, public relations and educational programs. These initiatives are designed to keep Massachusetts’s agriculture economically viable, while also serving the needs of consumers by providing high quality, locally produced foods agricultural products.
The Marketing programs promote the viability and sustainability of the Massachusetts’ food and agricultural businesses through marketing and educational activities to develop and expand the market for Massachusetts products.
These programs encourages consumers to buy Massachusetts food and agricultural products, assists farmers in wholesale marketing, direct marketing through farmers' markets and roadside stands, fosters economic development for the farm community and assists in foreign export programs. The staff also administers the Federal-State Market Improvement Program (FSMIP), USDA - Organic Cost Share Program, and USDA Farmers’ Market Coupon Program.