For Immediate Release - March 22, 2012

EEA Secretary Sullivan Calls on App Developers to Submit 'Get Outdoors' Mobile App Contest Entries by March 30

Just eight days left before contest deadline

BOSTON – Thursday, March 22, 2012 – Energy and Environmental Affairs (EEA) Secretary Richard K. Sullivan Jr. today is reminding smart phone app developers of the March 30 deadline for the Get Outdoors mobile app contest, which EEA began accepting submissions for in January. 

The contest, hosted by EEA’s Departments of Agricultural Resources (DAR), Conservation and Recreation (DCR) and Fish and Game (DFG), will reward developers who create applications to help the public find outdoor recreation hot spots in Massachusetts by using smart phones to locate hiking trails, boat launches, pumpkin picking patches, fishing holes and other recreation areas across the state.

"Massachusetts is home to thousands of acres of outdoor recreation spaces and these technologies will ensure a new generation of outdoor enthusiasts can access and enjoy them," said Secretary Sullivan. "We are looking forward to seeing what the development community can create to help the public connect with the Commonwealth's premiere fishing, hiking, swimming, boating, and agricultural tourism destinations."

The judging panel includes three outdoor recreation representatives, and three technology executives representing Microsoft, AT&T New England and Boston-based WHERE Inc., a mobile advertising service.

The Get Outdoors Massachusetts Mobile Apps Contest – the first of its kind for EEA – is open to the public and seeks participation from application developers to create mobile apps that feature Massachusetts outdoor and natural resources. The open data set includes geospatial data relating map public lands, state parks, farms, public water and land access points, rinks, pools, and other outdoor venues for outdoor recreation.

Registration is free. Entrants will compete for a package of prizes including a chance to join wildlife biologists on a bald eagle banding expedition or a black bear survey, a local farm bed and breakfast weekend stay, and a weeklong stay in a yurt (a cabin-like structure) at one of three prime state outdoor camping destinations. The top prize winner will win a year-long MBTA subway-bus LinkPass. The winning developers will have the opportunity to sell their winning apps after offering them free to the public for a year.EEA will feature the winning applications on its website and during a media event in April. The winning developers will have the opportunity to sell their winning apps after offering them free to the public for a year. 

EEA’s contest is held in partnership with the Massachusetts Department of Transportation and Massachusetts Technology Leadership Council.

###

Follow Secretary Sullivan on Twitter……………………..twitter.com/massEEA

View videos on You Tube………………………………….www.youtube.com/MassEEA

View downloadable photographs on Flickr.................. www.flickr.com/photos/masseea/sets/

Visit the Energy Smarts blog:.................................... www.mass.gov/blog/energy

Visit The Great Outdoors blog:….………………………..www.mass.gov/blog/environment

Visit our website:....................................................... www.mass.gov/eea

100 Cambridge Street, Suite 900, Boston, MA 02114-2119(617) 626-1000 office / (617) 626 1181 (fax)