A complete listing of authorized Massachusetts WIC Approved Items Universal Product Codes and produce Product Look-up codes (PLU) is available below.  Please note that organic produce PLU’s are not included in this list and will be posted in the next few weeks.   

To add a product to the to the MA WIC UPC database, please fill out the Request to Add UPC Form found below and follow submission instructions.   If you have any questions, please call the Retail Store Hotline at 1-800-552-9425 (in-state only) or 617-624-6100.


This information is provided by the Women, Infants and Children (WIC) Nutrition Program within the Department of Public Health.