Mass in Motion Campaign
The Massachusetts media campaign was kicked off in January 2009 as part of the launch of Mass in Motion, an initiative which promotes wellness and the prevention of overweight and obesity - with a focus on healthy eating and active living.
The media campaign consisted of:
- A website
- Transit ads on 5 MBTA bus lines
- A partnership with WCVB and Harvard Pilgrim Health Care foundation to produce and air web-driver ads
- Social media, such as a Twitter account, a Facebook fan page, and a blog
The Mass in Motion web site promotes and , , and The website provides simple, practical, cost-effective ways for Massachusetts residents to:
- Eat Healthy
- Move More
- Create healthy communities, schools and workplaces where the healthy choice is the easy choice
Visit Mass in Motion at www.mass.gov/massinmotion .
2000 Calorie Campaign
While most adults know the importance of eating healthy foods, very few understand how many calories they should be eating each day.
Using federal stimulus funds, the Wellness Unit developed a media campaign in 2011 to increase Massachusetts adults’ understanding of the daily recommended amount of calories and encourage healthier food choices outside the home.
The campaign consisted of billboards, bus signs, bus terminal and shelter posters, and additional fact sheets.
The billboards and posters were placed in Fall River, Lowell, Brockton, Lawrence, Dorchester, and Springfield.
The 2000 Calorie Campaign directed residents to Mass in Motion for more information on healthy foods, cutting calories, and ordering healthier foods while out to eat.
For more information, visit www.mass.gov/massinmotion .
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