The Under 27 campaign is jointly sponsored by the Massachusetts Department of Public Health and the Office of Attorney General Martha Coakley. The aim of the campaign is to increase awareness among retailers, their employees, and the general public about state and local tobacco sales laws and to encourage retailers to comply more effectively with these laws, particularly as they relate to the sale of tobacco products to minors.

Materials remind tobacco retailers that, if a consumer appears to be less than 27 years of age, they must ask for photo I.D. Retailers may not sell any tobacco products to customers who are younger than 18 years of age.

Materials are offered free of charge at



This information is provided by the Massachusetts Tobacco Cessation & Prevention Program within the Department of Public Health.