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"Get V'ed Campaign"

The "Get V'ed" campaign is designed to strongly and succinctly express the importance of getting vaccinated. Hebrew Senior Life implemented this campaign for its employees and achieved a vaccination rate of 84%. DPH encourages hospitals and health care systems to utilize these tools.

The "Get V'ed" campaign, launched at Hebrew SeniorLife in 2009, features four public service announcements. Each PSA dispels a different "myth" about getting vaccinated. These PSAs were filmed with HSL staffers as the stars.

The Philosophy Behind the Campaign

Each year thousands of people die from influenza. It is the sixth leading cause of death in adults. The "Get V'ed" campaign represents a unique and creative approach to promoting the message that "getting vaccinated is the socially responsible" thing to do. Getting V'ed is a responsibility we all have to protect not only ourselves and loved ones, but those we care for. Regardless of the department one works in, everyone is considered a health-care worker. The "Get V'ed" campaign can serve as a model to the larger community and other health-care facilities. Getting V'ed is one of the easiest ways we can help others and getting V'ed saves lives.

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This information is provided by within the Department of Public Health.