For Immediate Release - April 17, 2014

STAY INFORMED AT THE 2014 BOSTON MARATHON WITH MASSACHUSETTS ALERTS FREE SMARTPHONE APP

FRAMINGHAM, MA - The Boston Athletic Association (the BAA) has partnered with the Massachusetts Emergency Management Agency (MEMA) to ensure that runners and spectators have the ability to receive important public safety and emergency information in a timely manner.  Massachusetts Alerts is a communication tool used by MEMA to disseminate critical information to smartphones. It is powered by a free app download (called Ping4alerts!) that is available for Android and iPhone devices.

During the Boston Marathon, MEMA will utilize Massachusetts Alerts to share critical information with runners and spectators, including such things as possible severe weather or course disruptions. Through geofencing technology, Massachusetts Alerts, can send highly targeted, instant multimedia alerts to specific locations along the Marathon course, if necessary.

To learn more about Massachusetts Alerts, and for information on how to download the free app (called Ping4Alerts!) onto your smartphone, visit: www.mass.gov/mema/mobileapp or scan our QR code:

QR code to be read by smartphone screenreader

 

Graphic explaining how Massachusetts Alerts smartphone app will be used to alert the public if necesary. For more info visit mass.gov/mema/mobileapp

MEMA is the state agency charged with ensuring the state is prepared to withstand, respond to, and recover from all types of emergencies and disasters, including natural hazards, accidents, deliberate attacks, and technological and infrastructure failures. MEMA's staff of professional planners, communications specialists and operations and support personnel is committed to an all hazards approach to emergency management. By building and sustaining effective partnerships with federal, state and local government agencies, and with the private sector - individuals, families, non-profits and businesses - MEMA ensures the Commonwealth's ability to rapidly recover from large and small disasters by assessing and mitigating threats and hazards, enhancing preparedness, ensuring effective response, and strengthening our capacity to rebuild and recover.

For additional information about MEMA, go to www.mass.gov/mema. Also, follow MEMA on Twitter at www.twitter.com/MassEMA; Facebook at www.facebook.com/MassachusettsEMA; and YouTube at www.youtube.com/MassachusettsEMA.