Ready Massachusetts is an initiative of the Massachusetts Emergency Management Agency designed to educate and empower residents of Massachusetts to prepare for and respond to emergencies including natural, technological and man-made disasters.
In February 2003 the Federal Emergency Management Agency (FEMA) launched the Ready campaign. It is a national public service advertising campaign designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters. The goal of the campaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation. Ready Massachusetts is our state’s counterpart to the national campaign.
Ready Massachusetts asks individuals to do four key things to prepare for emergencies:
Ready Massachusetts serves as a one-stop shop for citizen preparedness information by also providing links to other relevant national, state and volunteer agencies. Individuals, communities, and other agencies are encouraged to print, share, link to, and distribute the Ready Massachusetts preparedness materials.