AMBER Alert is designed to instantly galvanize the public in the search for an abducted child. It encourages everyone to be on the lookout for the abducted child and suspect. During an AMBER Alert, you become a partner with law enforcement in our efforts to recover an abducted child. If you become aware that an AMBER Alert has been activated, stay tuned to the radio or TV, or keep your eye out for the AMBER Alert message boards on the Highways and the MassPike. Pay attention to the details regarding the individuals and vehicles involved in the abduction. Then Be On the Look-Out (B.O.L.O.) In the event that you spot a child, adult or vehicle fitting those described in the AMBER Alert, call 911 immediately and provide authorities with as much information as possible.
Wireless AMBER Alerts is an initiative to distribute AMBER Alerts to wireless subscribers who opt in to receive the messages. Subscribers capable of receiving text messages, and whose wireless carrier participates in the Wireless AMBER Alerts Initiative, may opt in to receive alerts by registering at www.wirelessamberalerts.org or their wireless carrier's web site and designating up to five zip codes from which they'd like to be alerted in the case of an AMBER Alert activation.
Wireless AMBER Alerts™ Campaign
A multi-media public service advertising (PSA) campaign designed to raise awareness of Wireless AMBER Alerts™ and encourage all wireless subscribers to aid in the search for abducted children.