With the continued weakness of the American dollar against the
Canadian dollar, the euro and others, local companies have continued to expand
their market into exporting products to a variety of numerous oversea companies.
According to a 2007 Massachusetts report on exporting, Canada
topped the list with a combined export dollar value of $3.1 billion, followed by
Germany at $2.1 billion, Netherlands at $2.06 billion, United Kingdom at $2.05
billion and Japan at $1.98 billion. Among the top ten, the greatest increase in
Massachusetts exports went to Japan, an increase of 16 percent over 2006 and
Taiwan, who increased 35 percent over the previous year's numbers and finished
7th overall.
"There are a lot of reasons why businesses are getting into
exporting but one of the key ones is the greater general level of awareness of
the markets overseas and the opportunities they can afford businesses in this
state," said Paula Murphy,
director of Massachusetts Export Center.
"Businesses are realizing there are more potential customers and a stable market
base, which is very important, especially now that we are facing a recession."
Exporting to a variety of markets helps in stabilizing both
large and small businesses, similar to the way diversified financial portfolios
help increase an investor's chance at raising their investments, Murphy said.
And, she added, while businesses can be leery to get into
exporting markets for a number of reasons including a fear of the unknown and
credit concerns from overseas sales transactions, there is help available from
state and local assistant centers.
Companies don't have to go it alone, she said."There are a lot
of resources out there for businesses that can help council them through the
process, find customers and provide a link to markets that will help the
experience to be less daunting," said Murphy. "You have to do the analysis and
figure out where you need to concentrate your efforts and where your market is
overseas."
Murphy said some economists have even suggested that the
reason we haven't hit a recession yet is because of the strong exporting work of
many companies in the country. Local exporting success stories include
Sippican, a marine technology company in Marion and the
Lakeville/Middleboro-based Oceanspray.
Many southeastern Massachusetts companies are reaching
overseas now more than ever because they are finding they can be competitive in
markets that they were once priced out of, according to Tobias Stapleton,
executive director of the International Trade Assistance Center in Fall River.
That's due to the weak dollar, he said.
"Take Europe for instance. For years, American companies were
just priced out of that market, but for the last two years the weak dollar has
caused these companies to now become more competitive," said Stapleton. "These
were countries three to four years ago that were off our radar, but our dollar,
especially against the Euro, has provided opportunities for these companies,
especially small manufacturers who never focused their efforts on exporting
before."
Stapleton said a majority of small and large southeastern
Massachusetts businesses keep up with the times and the increasing exporting
market. But for those who have not yet made the plunge into the exporting
market, there's no better time then now.
"One thing I recommend is taking a look at your industry and
what your competition is doing," said Stapleton. "Where are your overseas
enquiries coming from and why?"
With the US market continuing to make a downturn, Stapleton
said larger businesses will continue to grapple with a diminishing domestic
market.
"Many of the small and medium size businesses don't have a
full blown trade effort, but it's a great time for smaller companies to get a
larger share of the pie because the big guys aren't there," Stapleton said.
"They will need to focus their efforts in the global markets and establish
themselves internationally to carve out that piece, but its there for the
taking."