Baker-Polito Administration Launches Multi-Campaign Strategy to Reduce Motor Vehicle Crashes This Summer
Lt. Governor Polito Joined by UMass Medical Trauma Surgeon, Law Enforcement and Highway Safety Advocates
WORCESTER– The Baker-Polito Administration’s Highway Safety Division (HSD) of the Executive Office of Public Safety and Security today announced a series of education and enforcement campaigns focused on several critical issues: teen driving, bicycle and pedestrian safety, impaired driving and child passenger safety.
“Summer should be a season of fun for families across the Commonwealth, but with warmer temperatures come increased risks on the road,” said Governor Charlie Baker. “Simple things like designating a sober driver, staying off your mobile phone, and wearing your seatbelt will go a long way toward making it a safer summer for all.”
The kick-off event was held at UMass Memorial Medical Center in Worcester with Lieutenant Governor Karyn Polito, and was attended by state and local law enforcement, highway safety advocates, and medical representatives from the hospital.
“The weekend of July 4th is just around the corner, and more motorists, bicyclists and pedestrians will be on the road than at any other time of the year,” said Lt. Governor Karyn Polito. “We are asking motorists to protect themselves, their loved ones and their fellow citizens this summer by buckling up, properly securing your children, paying attention when you’re behind the wheel, and driving sober.”
“UMass Memorial Medical Center is a fitting location for the state to launch its summer education and enforcement campaigns,” said Dr. Michael Hirsch, M.D., UMass Memorial Medical Center trauma surgeon. “Our ER and trauma center doctors and nurses see the devastating aftermath of motor vehicle crashes every day, including traumatic brain injuries from not wearing a seat belt or helmet.”
The HSD summer campaigns follow:
Teen Drivers: The “100 Deadliest Days” campaign is aimed at teen drivers and their parents/caregivers. Governor Charlie Baker is featured in a video public service announcement (PSA) that highlights the dangers that inexperience, distraction, impairment and fatigue play in teen crashes. The PSA, which is airing on network affiliates across the state, offers tips to parents on how they can help keep their teen safe during the dangerous summer driving season. Key facts:
Bike and Pedestrian Safety: The HSD will provide grants to 71 local police departments for additional enforcement of bicycle and pedestrian laws. Patrols will ensure that drivers are yielding to pedestrians and that vehicles are operating at safe speeds in areas where people walk and bike.
The HSD is also launching an education campaign featuring sidewalk decals on Boston sidewalks and kiosks in high traffic locations. The campaign will also include transit advertising on buses in Boston, New Bedford, Springfield and Worcester -- the cities with the highest injury and fatality rates in the state. The campaign will remind pedestrians, bicyclists and motorists to use caution when using the roads. Key facts:
Impaired Driving: The HSD will be launching an adult drunk and drugged driving education campaign that promotes the use of taxis and other transportation options. The campaign includes a 15-second online video ad and sports team sponsorships with the Boston Red Sox, Brockton Rox, Lowell Spinners and the Cape Cod League that will include stadium signage, restroom posters, video screens, PSAs, and on-air announcements urging fans not to drive if impaired. Key facts:
Lt. Governor Polito and other officials urged Massachusetts residents to:
Public Service Announcements:
Governor Baker PSA - (:30)
Governor Baker PSA - (1:24)
For more information about the Highway Safety Division’s educational campaigns, go to: