For Immediate Release - December 20, 2011

GOVERNOR PATRICK LAUNCHES CHOPCHOP NEWSLETTER TO ENCOURAGE MASSACHUSETTS FAMILIES TO COOK HEALTHY TOGETHER

Monthly newsletter to bring families together in the kitchen with fun, healthy recipes

ChopChop Newsletter Launch
Governor Deval Patrick at the ChopChop Newsletter launch.(Photo Credit : Eric Haynes/Governor's Office). View additional photos.

BOSTON – Tuesday, December 20, 2011 -- Governor Deval Patrick today launched ChopChop, a free monthly newsletter in partnership with ChopChop Magazine that will provide Massachusetts families with healthy, fun and easy-to-make recipes featuring local produce.

“We’re committed to finding new ways to fight obesity and reduce chronic disease in Massachusetts,” said Governor Patrick. “This new effort is a way to bring parents and children together in the kitchen to create healthy, nutritious meals while spending time together as a family.”

Each month the newsletter will include a personal message from the Patrick-Murray Administration highlighting the importance of parents spending time with their children preparing fresh, healthy meals – along with a new recipe featuring Massachusetts-grown produce.

The newsletter is the product of an innovative partnership with ChopChop Magazine, a nationwide quarterly publication that focuses on fun, healthy cooking for families. The free newsletter is posted on the Department of Public Health’s Mass in Motion website at: http://www.mass.gov/massinmotion/chopchop and will also be distributed via email to pediatricians, school nurses, community health centers and other community partners.

Governor Patrick made the announcement at Community Servings in Jamaica Plain, where he made cranberry applesauce with children ages five to twelve. Governor Patrick was also joined by Secretary of Health and Human Services Dr. JudyAnn Bigby, Department of Public Health (DPH) Commissioner John Auerbach, Department of Agricultural Resources (DAR) Commissioner Scott Soares, ChopChop Founder Sally Sampson and others.

“This is a wonderfully innovative way to empower parents and children alike to make healthy choices in the kitchen,” said Secretary Bigby. “We’re delighted to have the opportunity to engage with Massachusetts families in this exciting new forum.”

The ChopChop newsletter is designed to complement the Patrick-Murray Administration’s Mass in Motion initiative, a multi-faceted program launched in 2009 to combat obesity and chronic disease in Massachusetts by encouraging residents to eat better and be more active.

“Everyone has a role to play in fighting childhood obesity in Massachusetts,” said DPH Commissioner John Auerbach. “The ChopChop newsletter is a great new way to bring children into that effort, by letting them know just how easy and fun making healthy choices can be.”

The monthly newsletter is also designed to promote the variety of locally-sourced produce available to Massachusetts consumers. “We’re delighted to have this opportunity to spread the good word on the wide array of fruits and vegetables grown by Massachusetts farmers,” said DAR Commissioner Scott Soares.

“ChopChop is all about cooking together as a family and sharing healthy meals,” said magazine founder Sally Sampson. “We’re thrilled to partner with Governor Patrick and his team to share that message with Massachusetts families.”

"The ChopChop initiative goes hand in hand with sound nutritious policies supported by the legislature and the Patrick-Murray Administration," said Senator Susan Fargo. "It follows along with last year's passage of the School Nutrition Act and will greatly help improve public health and children’s diets."  

ChopChop Magazine was founded in 2010 with the mission of educating children to cook and be nutritionally literate, empower them to actively participate as health partners with their families and help establish and support better eating habits for a lifetime of good nutrition. ChopChop is published by ChopChopKids, Inc., a nonprofit organization.

The debut edition of the Massachusetts ChopChop newsletter is available online at: http://www.mass.gov/massinmotion/chopchop. For more information about ChopChop Magazine, please visit: www.chopchopmag.org.

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