Patrick-Murray Administration Announces Leadership Team for Massachusetts Marketing Partnership
Innovative marketing agency will propel the Commonwealth's economic and job growth efforts by positioning Massachusetts internationally and domestically
The MMP is tasked with promoting the Commonwealth as a globally competitive, innovative, and opportunity-rich state, and speeding economic recovery. The Partnership will oversee marketing Massachusetts domestically and internationally to businesses, entrepreneurs, tourists, and students, ensuring coordinated and streamlined functions that maximize job growth, business investment, and student retention throughout Massachusetts.
"The Mass Marketing Partnership presents a unique and unprecedented opportunity to speak with a unified voice about the unparalleled global strengths of the Commonwealth," said Secretary of Housing & Economic Development Greg Bialecki. "Governor Patrick and I have the utmost confidence that this is the ideal team to lead this critical effort as we continue to recover faster and stronger than the rest of the nation."
Betsy Wall, Executive Director of the Mass Office of Travel and Tourism (MOTT), will oversee tourism marketing. Since 2007, Wall has been the Executive Director of the MOTT, responsible for overseeing the Commonwealth's domestic and international marketing programs. Tourism is Massachusetts' third largest employer, generating $14.4 billion in direct annual expenditures.
Ted Carr, Executive Director of the Mass International Trade Office (MITO), will continue to market the state's business internationally through focused export promotion, attracting and assisting foreign companies to invest in Massachusetts, and handling protocol as it relates to trade and investment. Global trade accounts for 8% of the Massachusetts GDP, representing $32 billion of trade annually. Carr has over 15 years of economic development and international trade related experience. He was appointed by the President of the United States to positions within the federal government, working for the White House, U.S. Department of Commerce, and U.S. Department of Housing and Urban Development.
Kofi Jones, former Director of Communications and Public Affairs at the Executive Office of Housing and Economic Development, will serve as the Executive Director of the Commonwealth Marketing Office, a newly formed agency responsible for statewide business and student-focused marketing efforts. Jones began her extensive Communications and Marketing career in Boston at WBZ-TV, spent nearly a decade in television news as a producer, reporter and anchor at various stations around the country, served as Vice President of a large Public Relations firm, and has run the Massachusetts: it's all here marketing campaign for the last two years.