The executive briefing was developed to make it easy for employers to match their requirements to a person's qualifications. It also increases the chances of an applicant getting by the initial resume screening process. The assumption is that the initial screener may not have a thorough understanding of the position being advertised. Also, when employers state specifically what they need in terms of "hard and soft" skills, an applicant can show in an executive briefing - (skill for skill/experience for experience) - exactly what they have in relation to the employer's needs. The format of the executive briefing highlights the job requirements on the left hand side of the page and on the other side of the page is your experience and/or skills that meet those requirements.