For Immediate Release - August 20, 2013

DOI Approves Two New Entrants to Automobile Insurance Market

34 auto insurers now doing business in Massachusetts

BOSTON — The Patrick Administration’s Division of Insurance announced today that Privileged Underwriters Reciprocal Exchange (PURE) and Esurance automobile insurance will now be available for Massachusetts consumers.

Since Governor Deval Patrick introduced managed competition in the auto insurance market in 2008,15 new insurers have entered the market, allowing consumers to shop for lower rates among the 34 insurance company groups now operating in the state.  Consumers who shop can realize significant savings on their auto premiums.

“We welcome giving consumers and businesses more choices in purchasing insurance,” said Undersecretary Barbara Anthony of the Office of Consumer Affairs and Business Regulation. “Consumers can shop safely and drive with security because of the growing pool of established insurers.”

Under managed competition—which replaced the “fixed and established” system of insurance rate setting—companies can develop their own rating plans and offer an array of product benefits and discounts, including rewards for consumers who have incident-free driving records.

“The announcement of two new entrants to the Commonwealth’s automobile insurance market confirms that our drivers are enjoying even more choices and opportunities,” said Insurance Commissioner Joseph G. Murphy.  “We welcome PURE and Esurance, and encourage consumers to consider these and the many other established insurers as they shop for insurance that fits their family’s needs and their household budget.” 

PURE began writing automobile insurance on May 4th and Esurance on July 19th.

The Division of Insurance is an agency within the Office of Consumer Affairs and Business Regulation.  Follow the Division at or on Twitter, @MassDOI.  The Office of Consumer Affairs and Business Regulation provides a range of consumer information at, through its Consumer Connections blog, on Facebook and on Twitter, @Mass_Consumer.