BOSTON, March 23, 2012 - Undersecretary Barbara Anthony and Chief of Staff and General Counsel Diane Lawton of the Office of Consumer Affairs and Business Regulation spoke today at Suffolk University Law School's conference, "Consumer Product Marketing, Advertising, Distribution and Sales Law." 

The program, run by Suffolk's Advanced Legal Studies Center for CLE and Academic Conferences, included presentations by FTC Commissioner Julie Brill on consumer privacy matters related to new marketing techniques in cyberspace; FTC Senior Attorney Lesley Fair of the FTC's Bureau of Consumer Protection on FTC advertising guidelines and practices; as well as panels on laws applicable to consumer goods distribution and antitrust law by several private practitioners and corporate counsel. 

 Undersecretary Anthony discussed the FTC's consideration of "do not track" requirements for online marketers, and the complexity of permitting targeted online marketing while preserving consumer privacy. 

Attorney Lawton summarized the Massachusetts rules related to advertising, marketing, pricing and sales, drawn from the Attorney General's regulations and case law under the Massachusetts Consumer Protection Act.   

The conference drew attendees from private industry, corporate counsel, and enforcement agencies, and encouraged dialogue to ensure that consumers receive important disclosures before they consider buying goods and services.