Grossman Names Bresnahan as Lottery Executive Director
Treasurer Cites Experience and Continuity in Leading the Nation’s Most Successful Lottery
Treasurer Steven Grossman today appointed Beth Bresnahan as the Executive Director of the Massachusetts State Lottery Commission, drawing on the management and marketing expertise that has led to record-breaking profits at the Lottery in recent years. Bresnahan replaces Paul Sternburg, who is leaving to start a consulting business in the lottery industry.
“Beth is driven by results, and her strategic marketing approach has been a boon to the cities and towns that depend on Lottery profits for unrestricted local aid,” said Grossman. “Her innovative management style is one of the main reasons that the Lottery has generated such unprecedented levels of revenue, and I’m delighted that she is assuming this top leadership role.”
Prior to today’s appointment, Bresnahan served as the Lottery’s Assistant Executive Director and Director of Marketing and Communications, a role in which she helped develop engaging games, promotional programs and outreach strategies that resonated with the Lottery’s players. In the last two fiscal years, the Lottery achieved its two highest annual profit levels in history, $984 million in 2012 and $956 million in 2013. Those two fiscal years also set new records for sales, with $4.741 billion being generated in 2012 and $4.850 billion being generated in 2013.
“I appreciate the Treasurer’s confidence in my capabilities and am honored he has asked me to undertake this leadership role at the Lottery,” said Bresnahan. “Our team has worked to build an even more efficient and profitable business model during the last three years. I look forward to guiding the Lottery on a continued path of growth and success.”
Paul Sternburg was appointed Executive Director of the Lottery in January of 2011 when Grossman came into office. The Treasurer credited Sternburg’s leadership and sales and marketing expertise as “absolutely essential to the record-breaking success of the Lottery over the past three years,” and went on to say “as the leader of the most successful lottery in the United States, Paul has distinguished himself as one of the industry’s most imaginative and knowledgeable voices.”
Sternburg, who has 17 years of experience with state lotteries, stated that he believes “the industry is on the cusp of major innovation and change,” and that he looks forward to working with a talented industry to “leverage technology and partnerships to help deliver revenue to good causes and facilitate responsible growth.” He will continue to be based in the Boston area. “Treasurer Grossman and I built a great lottery team and we have positioned the Massachusetts Lottery as world leader; I am grateful to have served the Commonwealth and the Treasurer in this critical role,” said Sternburg.
The Massachusetts Lottery Commission was established in 1971, and its profits are the largest source of unrestricted local aid for the 351 cities and towns across the Commonwealth.