This page, Holyoke COVID-19 Vaccine Equity Initiative, is offered by

Holyoke COVID-19 Vaccine Equity Initiative

Learn about the vaccine equity resources available to Holyoke.

Table of Contents


To date, a total of 7 organizations serving Holyoke have received $989,190 through the Vaccine Equity Initiative.

These 7 organizations are part of the 152 community organizations that have been awarded over $32 million through the Vaccine Equity Initiative. Many of these organizations work across multiple communities, and some of them are funded through multiple components of the initiative.

Between March 3, 2021 and July 30, 2021, Holyoke was allocated a total of 4,400 equity vaccine doses.

DPH Community Liaison program

A designated DPH Community Liaison is working with each of the 20 communities to help address the specific needs of each community.

Holyoke liaison: Therese Fleisher,

Community-specific vaccination data

Community-specific data includes an interactive dashboard of vaccine administration results in each Vaccine Equity Initiative (VEI) community, updated weekly, and data from the DPH COVID Community Impact Survey to help target approaches.

Support for municipalities and local boards of health

Support for municipalities and Local Boards of Health includes direct funding of municipalities and Local Boards of Health for coordination and support for vaccine clinics and promoting vaccine acceptance.

Holyoke: $151,192 (Awarded 3/30/21)

Additional COVID-19 local boards of health funding supports includes direct funding to meet immediate personnel and equipment needs to respond to the COVID-19 pandemic. Distributed through state funds received through the federal CARES Act, the Public Health Trust Fund, and through direct appropriation beginning in March 2020.

Additional funding to Holyoke: $65,583 (Awarded beginning March 2020)

Investment in community health centers

Investment in community health centers expands vaccination infrastructure and builds capacity at community health centers, including support for community health workers. 

$25,000* per Community Health Center through June 2021, with an additional $25,000 for FY22. 

*funded through a public-private partnership  

Participants: Holyoke Health Center & Pharmacy 

(Awarded February 2021) 

Tailored community and faith-based outreach and education

Tailored community and faith-based outreach and education includes supports to raise awareness of strategies to minimize the spread of COVID-19 and increase vaccination confidence and access for priority populations. Funding amounts to community and faith-based organizations reflect both initial and expanded awards for December 2020 through December 2021: 


Communities Served

Initial + Expanded Award 

December 2020-December 2021

New Grantees 

May-December 2021

OneHolyoke Community Development Corporation 




Mobile Vaccination Services

Mobile COVID-19 vaccination services address a particular community need that cannot be met by existing vaccination opportunities and are deployed to meet the needs of prioritized populations.

Holyoke is providing community-based clinics to reach priority populations through partnerships with Action Ambulance and Behavioral Health Network, Inc.

Focused grassroots outreach

Focused grassroots outreach in Holyoke, led by ASG, includes a local team of trained community residents to help increase trust in the vaccine, awareness of how, when and where to get a vaccine, and improve vaccine access by gathering information from community members through one-to-one conversations and providing referrals to services.

Activity Type Completed Week Ending September 26th Cumulative Since Activities Began
Number of Doors Knocked 843 14,882
Number of Phone Calls Made 133 8,045
Number of One-On-One Conversations 204 4,588
% of conversations with unvaccinated 18.6% 34.5%
Number of Visibility & Outreach Events 5 150
Number of Materials Disseminated 0 1,774

The ASG team from Holyoke consists of 5 staff or contracted individuals. They are conducting all grassroots outreach activities for the community, including door-to-door canvasing, business walks, visibility events, town hall support, phone banking and texting.

Communications materials

Communications materials are available to support communities with vaccine information; translated materials available in 10 languages.


Vaccine access and administration in community settings

This funding is intended to increase community-based access to and receipt of COVID-19 vaccination for priority communities and populations who are experiencing disproportionate impacts of COVID-19.

Vaccine Access and Navigation Services funds organizations for services such as assistance with appointment registration, transportation to vaccination clinics, mobility assistance, medical interpretation, and other supports.

Customized Vaccine Administration funds qualified community organizations to directly administer vaccination to groups not effectively reached by other mechanisms. These organizations can be deployed to smaller venues, with populations that may require more intensive one-on-one support to get vaccinated.

The following organizations are receiving funding for 12 months to begin offering services by mid-May 2021.

Organization Funding Vaccine Access and Navigation Services Customized Vaccine Administration Communities of Focus (People from other communities may also be served)
Greater Lawrence Family Health Center $350,000 X X Haverhill, Lawrence, Methuen
Elder Services of the Merrimack Valley $245,663 X X Haverhill, Lawrence, Lowell, Methuen
Holyoke Health Center $150,000   X Holyoke
Caring CHC $240,440 X X Holyoke, Springfield

The COVID-19 Community Impact Survey

The COVID-19 Community Impact Survey is a survey of more than 35,000 people regarding the social and economic consequences of COVID-19 on MA communities. View the findings

COVID-19 vaccination and testing sites

COVID-19 Vaccination: Visit to search for appointments at pharmacies, health care providers, and other community locations

COVID-19 Testing: Free testing is available in all 20 communities, including via the Stop the Spread program. Sites can be located using the state’s website: