The Baker-Polito Administration today announced $105,500 in grants to seven marketing campaigns designed to increase awareness and demand for Massachusetts seafood products. The grants were awarded through the Division of Marine Fisheries\u2019 (DMF) Seafood Marketing Pilot Grant Program, a new program created to support the Commonwealth\u2019s fishing and seafood industries.\n\n\u201cMassachusetts\u2019 commercial fishing and seafood industries are an important part of the Commonwealth\u2019s economy, employing many residents and attracting visitors from all over the world,\u201d said Governor Charlie Baker. \u201cThrough innovative programs like the Seafood Marketing Grant Pilot Program, our Administration is working to ensure the future viability of our fishing industry and the continued vibrancy of our coastal communities.\u201d\n\n\u201cThe Seafood Marketing Pilot Program is designed to leverage the knowledge and connections of local groups and companies to better to promote the sale of sustainably-harvested Massachusetts seafood products,\u201d said Lieutenant Governor Karyn Polito. \u201cBy launching this program, we are continuing our commitment to a historically and culturally significant industry that is an integral part of our coastal communities.\u201d\n\nSeven organizations were awarded funding for projects to stimulate demand though education, promotion, and other strategies. These organizations have experience and significant ties to the commercial fishing and seafood industries and communities, focus on different species and span geographical areas throughout the state. Funding for this pilot grant program comes from commercial fishing and dealer permits through the Seafood Marketing Program.\n\n\u201cFunding projects by organizations with experience and significant ties to the fishing industry and coastal communities will help the Seafood Marketing Program expand its reach and programming capabilities,\u201d said Energy and Environmental Affairs Secretary Matthew Beaton. \u201cThe Baker-Polito Administration is committed to supporting the Commonwealth\u2019s commercial fishing industry and creating a vibrant, healthy food economy in Massachusetts.\u201d\n\nThe Baker-Polito Administration launched the Massachusetts Seafood Marketing Program in August 2016 to increase awareness and demand for local seafood products. The program recently announced a partnership with the Massachusetts Farm to School Project to promote the consumption of local seafood in schools.\n\n\u201cThe seafood marketing grants will support a wide variety of projects to promote Massachusetts seafood products in communities from the North Shore to Cape Cod and the Southcoast,\u201d said Department of Fish and Game Commissioner George N. Peterson, Jr. \u201cProviding private marketing expertise and local advocacy to the Division of Marine Fisheries\u2019 Seafood Marketing Program will greatly enhance the Commonwealth\u2019s support to our commercial fishing industry, fishing families, and coastal communities.\u201d\n\n\u201cWe are very proud to fund these projects being done by our inspirational awardees across the Commonwealth to engage consumers with our state\u2019s fishing heritage,\u201d said DMF Director David Pierce. \u201cThis pilot grant program gives breadth to our Seafood Marketing Program, expanding our ability to support the Massachusetts communities who work hard to bring us fresh, sustainable, nutritious, and delicious seafood.\u201d\n\nThe following marketing campaigns received grants:\n\nCape Cod Commercial Fishermen\u0027s Alliance, Cape Cod: \u201cSupporting the Local Economy: Demonstrating Skate and Dogfish\u201d \u2013 $15,000 \u2013 Two boat-to-plate recipe demonstration videos on dogfish and skate for social media, in partnership with Buy Fresh Buy Local Cape Cod.\n\nFishing Partnership Support Services Massachusetts, Burlington: \u201cThe Faces of Fishermen and their Families\u201d \u2013 $10,000 \u2013 Five photo essays of fishermen and their families to increase public awareness by showing positive impact of our commercial fishing industry on our coastal communities.\n\nRed\u0027s Best, Boston: \u201cPromoting Local Catch at the Boston Public Market\u201d \u2013 $14,000 \u2013 Twelve free sample sessions for public tastings prepared by Red\u2019s Best kitchen staff with promotional material, and four seafood events at the Kitchen at the Boston Public Market.\n\nCity of Gloucester/Gloucester Fishermen\u0027s Wives Association, Gloucester: \u201cCollaborative Local Seafood Product Development for a New Audience\u201d \u2013 $13,000 \u2013 Product development for various locally caught species such as Red Fish, Whiting, Pollock, Hake, and Yellowtail Flounder in order to market seafood better to buyers in restaurants, hotels, hospitals, and universities.\n\nGreen Crab R \u0026 D Group, Ipswich: \u201cThe Nation\u0027s First Soft-Shell Green Crab Harvest\u201d \u2013 $20,000 \u2013 Production of the country\u2019s first harvest of soft-shell green crabs, refine techniques and create market demand.\n\nNew Bedford Harbor Development Commission, New Bedford: \u201cCreating a Portal to New Bedford Seafood\u201d \u2013 $13,000 \u2013 Creation of a New Bedford Seafood website that offers a central location for local, regional, and international buyers, and a Seafood Throwdown.\n\nWellfleet SPAT, Wellfleet: \u201cTaste the Merrior: An Educational Experience\u201d \u2013 $20,500 \u2013 A pilot educational and tasting event in Boston this spring to reacquire and increase market share for Wellfleet oysters and clams after the damaging norovirus outbreak last fall.\n\nDMF\u2019s Seafood Marketing Program works to educate people on seafood availability, preparation, health benefits, economic contribution and environmental sustainability through printed material, events, partnerships and more. Legislators, agency heads and industry members comprise the program\u2019s steering committee.\n\nThe Department of Fish and Game (DFG) is responsible for promoting the conservation and enjoyment of the Commonwealth\u0027s natural resources. DFG, with its divisions including the Division of Marine Fisheries, carries out this mission through land protection and wildlife habitat management, management of inland and marine fish and wildlife species, and ecological restoration of fresh water, salt water, and terrestrial habitats. DFG promotes enjoyment of the Massachusetts environment through outdoor skills workshops, fishing festivals and other educational programs, and by enhancing access to the Commonwealth\u0027s rivers, lakes, and coastal waters.