Press Release

Press Release Baker-Polito Administration Launches Latest Statewide Campaign Calling for Continued Vigilance, Safety on COVID-19 to “Get Back Mass”

Administration Also Announces $650K in Community Grants to Support COVID-19 Response, New Testing Resources for Long-Term Care Facilities
For immediate release:
  • Executive Office of Health and Human Services
  • Office of Governor Charlie Baker and Lt. Governor Karyn Polito

Media Contact for Baker-Polito Administration Launches Latest Statewide Campaign Calling for Continued Vigilance, Safety on COVID-19 to “Get Back Mass”

Kate Reilly, COVID-19 Command Center Communications Director

Get Back Mass

BostonThe Baker-Polito Administration today launched a new public awareness effort to encourage residents to continue to stay safe and remain vigilant. The statewide campaign “Get Back Mass” highlights the critical steps everyone should take – wearing a mask and practicing good hygiene, keeping a safe distance, and getting tested – to protect themselves and their loved ones. The multilingual campaign will run on several platforms including television and digital ads.

The campaign features residents from across the Commonwealth who, in their own words, draw the connection between taking precautions so that they can “get back” to the activities, people, and experiences they enjoy – like attending live sporting events or concerts, throwing their child a birthday party, going out dancing with friends, or going on a “real” date.  The campaign underscores the importance of taking precautions like wearing a mask so the Commonwealth can slow the spread of the virus and keep our communities safe while COVID-19 remains with us.

The Get Back Mass campaign launched with social media messages that highlight safety tips, digital animated videos in English, Spanish, Portuguese, Haitian Creole, Chinese (simplified and traditional) and Vietnamese, and information posters that will be displayed in convenience stores. Television advertisements in English and Spanish will run on broadcast and digital channels, continuing through February. All campaign components lead to a landing page,, which highlights the three key behaviors it takes to #GetBackMass:

The Get Back Mass campaign is the latest in a series of public awareness efforts the Commonwealth has taken to curb the spread of COVID-19, including the September launch of following the Administration’s establishment of the COVID-19 Enforcement and Intervention Team (CEIT), awareness for the “Stop the Spread” testing initiative, and #MaskUpMA, a continuous campaign that reminds residents to wear face coverings to stop COVID-19 spread.

The Baker-Polito Administration also made other announcements related to efforts to battle COVID-19:

COVID-19 Community Grants: Today the Administration announced the awarding of $650,000 in grant funding to community-based and faith-based organizations to help prevent and reduce the spread of COVID-19 among communities of color in the cities and towns hardest hit by COVID. The COVID-19 Community Grant Program was previously announced by the Administration in September and supports non-profit, community-based and faith-based organizations in raising awareness of COVID best practices in marginalized communities across the commonwealth. Twenty organizations are receiving grant awards ranging from $10,000 to $50,000. Each receiving organization demonstrated deep engagement with their communities and understanding their needs, and a readiness to quickly implement their proposed projects. Awardees will engage in culturally appropriate community outreach, communication, and education, in the languages spoken in the communities they serve. Strategies include engaging youth peer leaders, trusted community leaders, and those with shared lived experience to increase the understanding of the impact of COVID 19 in their community. A full list of awardees is available below.

Abbot BinaxNOW Testing Program for Long-Term Care Facilities: Today the Administration also announced the expansion of the Abbott BinaxNOW testing program to include Massachusetts Long Term Care facilities. This expansion builds on last week’s announcement of this program for K-12 schools. Under the program, Abbott BinaxNOW test kits can be used in Long Term Care facilities for the purpose of testing individuals entering the facility who are not regularly reporting staff. Those who test negative may be allowed to enter the LTC facility, provided, that they meet the screening criteria (e.g. are not exhibiting any COVID-19 like symptoms) and comply with other in-person visitation requirements such as wearing a mask and distancing.

Thursday’s COVID-19 Dashboards: The Department of Public Health’s Daily and Weekly COVID-19 Dashboards will not be published on Thanksgiving, Thursday, November 26. The Weekly Dashboard will be published on Wednesday, November 25, except for the city and town breakdown, which will be posted on Friday, November 27. Friday’s Daily Dashboard will include two days (11/26 and 11/27) of COVID-19 data.

COVID-19 Community Grant Awardees:

Organization Name, Location

Impacted Cities/Towns

Funding Amount

  1. African Community Education Program, Worcester



  1. Association of Islamic Charitable Projects, Revere



  1. Cambodian Mutual Assistance Association of Greater Lowell, Lowell



  1. Chelsea Collaborative/La Colaborativa, Chelsea



  1. Chica Project, Boston

Boston, Lawrence, Lynn


  1. Everett Haitian Community Center, Everett

Everett, Boston, Chelsea, Lynn, Malden, Revere


  1. Greater Lawrence Community Action Council, Lawrence

Lawrence, Methuen


  1. GreenRoots, Chelsea



  1. LEO, Inc., Lynn



  1. Massachusetts Alliance of Portuguese Speakers, Cambridge

Cambridge, Boston, Everett, Framingham, Lawrence, Lowell, Lynn, Malden, Methuen, Revere


  1. MissionSafe, Boston



  1. New American Association of Massachusetts, Lynn

Lynn, Lowell, Malden, Methuen, Revere, Salem


  1. New North Citizens Council, Springfield



  1. One Holyoke CDC, Holyoke



  1. Pinnacle Partnerships Corp, Brockton



  1. Somali Parents Advocacy Center for Education (SPACE), Everett

Everett, Boston


  1. The Boston Project Ministries, Boston

Dorchester, Mattapan


  1. The Center for Hope and Healing, Lowell



  1. Who’s Got Morale, Boston

Roxbury, Mattapan, Dorchester


  1. Worcester Interfaith, Worcester



Total: $650,000



Media Contact for Baker-Polito Administration Launches Latest Statewide Campaign Calling for Continued Vigilance, Safety on COVID-19 to “Get Back Mass”

Executive Office of Health and Human Services 

The Executive Office of Health and Human Services is the largest secretariat in state government and is comprised of 12 agencies, in addition to 2 soldiers’ homes and the MassHealth program. Our efforts are focused on the health, resilience, and independence of the one in four residents of the Commonwealth we serve. Our public health programs touch every community in the Commonwealth.

Office of Governor Charlie Baker and Lt. Governor Karyn Polito 

Governor Charlie Baker, Lt. Governor Karyn Polito and the Baker-Polito Administration are committed to serving the people of Massachusetts and making the Commonwealth a great place to live, work and raise a family.