- Division of Fisheries and Wildlife
Media Contact for Cabela's and Bass Pro Shops Donate Fishing Rods to MassWildlife
Marion Larson, MassWildlife
On June 6, MassWildlife staff visited Cabela's in Berlin and Bass Pro Shops in Foxborough to accept a donation of over 100 fishing rods and reels. These rods will be used by MassWildlife's Angler Education Program to teach families how to fish across Massachusetts. To find upcoming learn-to-fish classes and clinics near you, check MassWildlife's Angler Education Calendar.
This generous donation is part of a nationwide effort by Bass Pro Shops and Cabela's to get families outside this summer. Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside to discover the joys of fishing. To kick off Gone Fishing, the nationwide movement that gets kids and families connected to nature each summer, Bass Pro Shops and Cabela’s are donating more than 55,000 rods and reels nationwide to nonprofit organizations that help kids from all backgrounds connect to the great outdoors.
Bass Pro Shops and Cabela's will be hosting family-friendly Gone Fishing events over the next two weekends (June 8-9 and 15-16). Kids of all ages are invited to catch their first fish with free catch-and-release ponds, take home a “First Fish” certificate and beginner’s guides, and participate in free seminars, free crafts and free photo downloads. The effort is part of the company’s mission to inspire future generations to enjoy, love and conserve the great outdoors. Since the program’s inception, Bass Pro Shops and Cabela’s have donated 400,000 items to youth-focused nonprofit organizations across North America.