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Press Release PHOTO RELEASE: Governor Baker Tours 99Degrees Custom Advanced Manufacturing Site

Visit to 99Degrees Custom highlights Massachusetts’ advanced manufacturing sector and impact of tax incentives on business growth in Commonwealth
For immediate release:
  • Governor Charlie Baker | Lt. Governor Karyn Polito
  • Governor's Press Office

Media Contact for PHOTO RELEASE: Governor Baker Tours 99Degrees Custom Advanced Manufacturing Site

Brendan Moss, Press Secretary, Governor's Office

Governor Baker and Mayor Rivera tour 99Degrees Custom.

LAWRENCEToday, Governor Charlie Baker and Lawrence Mayor Daniel Rivera joined 99Degrees Custom founder and CEO, Brenna Nan Schneider for a tour of the manufacturing facility. 99Degrees Custom produces functional active wear for emerging and global brands. In April, the Economic Assistance Coordinating Council approved a $2.8 million tax credit award through the Economic Development Incentive Program. The tax credit award will help support the company’s continued growth and plan to hire more than 300 new employees, and leverages a private investment of $4 million for the purchase of new, state-of-the-art equipment.

“The M2I2 program provides an incredible opportunity for our administration to support and develop innovation across the Commonwealth, solidifying Massachusetts’ place as a national leader in advanced manufacturing,” said Governor Charlie Baker.“We are proud to support the expansion of 99Degrees Custom and will continue to back businesses and job creators who drive their regional economies and create opportunities for Massachusetts residents.”

“Our administration remains committed to helping businesses grow and create new jobs in every region of the Commonwealth,” said Lt. Governor Karyn Polito. “The Economic Development Incentive Program is an important resource for businesses of all sizes, and we are proud of 99Degrees Custom and their growth.” 

"No entrepreneur builds a business alone. I fully recognize how lucky I am to build 99Degrees in Massachusetts. In Lawrence, I have found a dream workforce and an inspiring mill space,” said Brenna Nan Schneider, Founder & CEO, 99Degrees Custom.“The Baker-Polito Administration has prioritized manufacturing growth and has made the state a destination for wearable technology innovation. With the State's leadership and support, Massachusetts is the perfect place to transform an age old industry into a new model of domestic apparel manufacturing. Our plan is to employ 350 people in Lawrence by 2022 in jobs that represent the future of the innovation economy."


Founded in 2013, the company currently employs more than 70 people and is on track to increase their workforce to 100 by the end of the year. 99Degrees Custom is currently operating from 17,000 square-foot space in the Everett Mills in Lawrence. 99Degrees Custom is a demand-driven, performance active wear manufacturing company with lean process, a team committed to continuous improvement, and production lines engineered for agility. They work on the cutting edge of sew free and wearable technology integration as well as on-demand and mass customization manufacturing. 

Brenna Nan Schneider and 99Degrees Custom have received the MIT Inclusive Innovation Competition (Humans + Machines) top prize, MassChallenge's $100k Diamond Prize, and EforAll Lowell/Lawrence top prize. Additionally, after receiving an award from the Advanced Functional Fabrics of America, they are growing a wearable technology incubation and production business.


Media Contact for PHOTO RELEASE: Governor Baker Tours 99Degrees Custom Advanced Manufacturing Site

Office of Governor Charlie Baker and Lt. Governor Karyn Polito 

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