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COVID-19 Vaccine Promotion Toolkit

Use the free resources below from our Vaccine Equity Initiative to promote COVID-19 vaccines and vaccination clinics.
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Information to share about COVID-19 vaccines

Image of COVID vaccine fast facts flyer that features a doctor pointing at facts about the COVID vaccine

COVID Vaccine: Fast Facts flyer

COVID Vaccine: Fast Facts (flyer)

This flyer gives an overview of why it is important to stay up-to-date with the COVID vaccine. 

 

COVID Vaccine: Updated guidance for those 65 and older (Powerpoint slideshow)

These slideshows give an overview of the updated COVID vaccine guidance for those 65 and older, plus general COVID vaccine information for all ages. They can be used in waiting rooms, doctor's offices, and other spaces where slideshows might be shown. 

Post on social media 

There are a number of ways to promote COVID-19 vaccines on social media: 

 

  • Share a quick video clip

 

English   |   7 seconds   |   16 seconds   |   30 seconds

Screenshot of a YouTube video that shows a female doctor pointing at text about protecting oneself and their community by staying up to date on COVID and flu vaccines

 

         

Spanish   |   7 seconds   |   16 seconds  

Screenshot of a YouTube video that shows a male doctor pointing at text about protecting oneself and their community by staying up to date on COVID and flu vaccines

 

 

 

Social media graphic showing several text bubbles with facts about the updated COVID vaccine

 

 

  • Use this sample text on Twitter, Instagram, and Facebook (also available in Haitian Creole, Portuguese, and Spanish):

    • The updated COVID vaccine provides protection against new variants. You need an updated vaccine if you haven’t had one since September 12, 2023.  Mass.gov/CovidVaccine 

    • Everyone aged 5 years and older should get 1 dose of an updated COVID vaccine—even if you’ve never been vaccinated before.  Mass.gov/CovidVaccine 

    • You may still get COVID after getting an updated vaccine, but your risk of severe illness, hospitalization, and death are greatly reduced. Mass.gov/CovidVaccine  

 

Image of a flyer featuring 7 tips for keeping yourself and others from getting sick during respiratory illness season also features an image of a smiling female doctor

Protect Yourself and Others flyer

 

Protect Yourself and Others (flyer)

This flyer offers a checklist of ways to help stop the spread of COVID, flu, and RSV.

 

 

 

Ask the Top Doc: Winter 2024 Webinar Series 

VEI is hosting a series of webinars with Dr. Estevan Garcia, DPH’s Medical Director, on COVID and other respiratory illnesses. Below are answers to questions asked at the webinars.

 

 

Tools to promote COVID-19 vaccine clinics

Image of a template to be used for vaccine clinic promotion including several blank fields for clinic information and an image of a doctor

Clinic Promotion Flyer   

Clinic Promotion Flyer   

These customizable flyers can be used to promote an upcoming clinic or clinics. There is space to add in clinic date(s), time(s), a QR code, incentive(s), vaccine doses or brands being offered, and more. They are available in English and Spanish. If it would be helpful to have them in another language, email us and let us know. 

You can also request help with customizing or printing the flyer by using this Google form. 

Download:

 

Post on social media  

  • Use this sample text to promote your organization’s clinic on Twitter, Instagram, and Facebook: 
    • Protect your whole family with updated COVID-19 vaccines! Free COVID vaccines will be available at [location] on [date] from [time]. More info here [include URL] 

Flu facts and guidance

Learn more about the flu and the best ways to keep you and your family healthy. Resources available include:

Additional resources (by topic)

Free telehealth for COVID-19 treatment with Paxlovid

Telehealth is a quick and easy way to see if Paxlovid, a COVID-19 treatment pill, is right for you. These flyers explain how to access this service.

 

 

Updated COVID-19 Vaccine Guidance (for fall 2023 and winter 2024)

An updated vaccine dose was approved on September 12, 2023. This document gives an overview of what has changed—and what has stayed the same related to COVID-19 vaccination, treatment, and other guidance. 

 

 

iHealth At-Home COVID 19 Test Kit Stickers

The expiration dates of many at-home COVID test kits have been extended. PDFs of stickers that can be placed on iHealth test kits are available below. These can be printed on labels from an office supply store (Size: Avery Label # 22807).

Please note: These stickers are only for iHealth COVID-19 at-home test kits. 

 

Additional resources are available to help support the promotion of COVID-19 vaccination (primary series and boosters). Resources may include flyers, social media graphics, frequently asked questions, talking points for providers, and more.  

 

 

Don’t see what you need? Email us and let us know! 

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