In 2014, there were 143 people killed in impaired driving crashes, making up 40% of all Massachusetts traffic fatalities.
To reduce impaired driving, the MA Highway Safety Division (HSD) oversees a statewide enforcement and education campaign called "Drive Sober or Get Pulled Over" which runs from December 9, 2016 - January 1, 2017. Grant funding is provided to local police for extra traffic enforcement patrols at high incident locations and to state police for sobriety checkpoints utilizing their Breath Alcohol Testing (BAT) Mobiles.
From 2010-2014, 77% of impaired drivers in fatal crashes were men and 46% of all alcohol-related driver fatalities were aged 21-34. HSD's medica campaign will therefore steer educational efforts toward men 21-34, and will feature ads like the PSA below on TV, radio, online, billboards, and at gas pumps and movie theaters.
For more information on efforts to reduce impaired driving:
- Melanie's Law was signed into effect on October 28, 2005. It significantly increased penalties for impaired driving offenses in Massachusetts, especially those involving repeat drunk drivers.
- National Highway Traffic Administration
NHTSA is a federal agency responsible for reducing deaths, injuries and economic losses resulting from motor vehicle crashes, including those involving alcohol and other drugs.
- Mothers Against Drunk Driving
MADD is a non-profit grass roots organization with more than 600 chapters nationwide that works to stop drunk driving, support the victims of violence, and prevent underage drinking.