To make Massachusetts roads safe for all users, the Highway Safety Division (HSD) is launching its biannual “Drive Sober or Get Pulled Over” education campaign and enforcement mobilization.
This year’s campaign will include the impairment that marijuana causes in drivers – and the increased impairment caused when alcohol and marijuana are combined. Massachusetts can look to Colorado and Washington, states that have legalized marijuana, to anticipate the effect legalization will have on road safety. Both Colorado and Washington saw a dramatic increase in the number marijuana-related fatal crashes after legalizing marijuana.
HSD is providing funding to the state police and more 150 local police departments to conduct a zero-tolerance impaired driving enforcement effort in which patrols will be conducted at high incident locations throughout the state. Complementing this effort will be Drug Recognition Experts (DREs), officers trained in Advanced Roadside Impaired Driving Enforcement (ARIDE), and sobriety checkpoints featuring Breath Alcohol Testing (BAT) Mobiles.
HSD’s education campaign will feature TV, online, gas pump, and radio ads, in both English and Spanish, as well as billboards throughout Massachusetts. Please see below for our TV ads: