Press Release  Healey-Driscoll Administration Launches Climate Action Campaign

BOSTON — The Healey-Driscoll Administration today launched a statewide media campaign to raise awareness about climate change and promote ways individuals can take action. “Climate Action is for All of Us” encourages residents to explore ways to participate in state initiatives such as energy efficiency, weatherization, electric vehicle adoption, and residential solar programs. The Executive Office of Energy and Environmental Affairs (EEA) conducted research to assess Massachusetts residents' perceptions, motivators, and barriers to taking climate action. The research found that many residents were interested in shifting their behaviors to mitigate their environmental impact. The media campaign will direct to resources hosted on www.mass.gov/ClimateAction.  

“In the face of extreme heat, storms, and floods, it can be easy to feel overwhelmed by climate change. But our new campaign reminds us that we can all take action in big and small ways to protect our communities and reduce emissions,” said Governor Maura Healey. “Many of these actions will save costs in the long term, like weatherization and installing solar. More electric vehicle rebates are now available for low-income residents through our MOR-EV program. Our administration is committed to making climate action as accessible as possible for everyone.” 

"The benefits of weatherizing your home, installing energy-efficient appliances, and transitioning to electric vehicles are countless,” said Lieutenant Governor Kim Driscoll. “All of the initiatives and resources are meant to not only protect our environment but also benefit each resident's health, community, and finances.”  

“The state’s climate plan comes down to four big things – switching our energy supply off of fossil fuels, electrifying our buildings, reducing transportation emissions, and maximizing the potential of our natural lands,” said EEA Secretary Rebecca Tepper. “So many people want to make a difference but don’t know where to start. ‘Climate Action is for All of Us’ provides an easy resource for our residents to get engaged and protect our communities.” 

"For years, we've been seeing the disruptive impacts of climate change across the world. Coupled with the massive energy transition we're in, the way we live our lives is changing," said Climate Chief Melissa Hoffer. “Through this campaign, Massachusetts is leading in a solutions-based approach to climate change. We encourage everyone to learn what they can do to protect their communities and do their part in spreading awareness of how climate change is reshaping our world." 

Informed by recommendations from the Office of Climate Science and Innovation, the Clean Heat Commission Report, and the Clean Energy and Climate Plan for 2050, EEA utilized insights and data to create an integrated marketing strategy to engage residents through statewide public outreach via accessible and inclusive materials distributed online and in person.   

An integrated media strategy designed to maximize reach and engagement will support the effort. Paid Advertising will run from March 11 through Earth Day, and will include a mix of proven digital video, display native, and search advertising to build awareness and engagement. The next phase of the campaign will focus on bringing climate action to environmental justice communities. Out of home advertising will bring campaign messages to different cities across Massachusetts such as Boston, Lawrence and Springfield via advertising on billboards and buses. Samples of the advertisements can be viewed here.

The campaign provides climate-action educational resources on the following topics for people in their homes, on the go, in their yards, as well as how to improve resilience: 

• In your home 

• On the go 

• From the sun 

• In your yard 

• Resilience 

For the full description of actions you can take, visit www.mass.gov/ClimateAction. 

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