Massachusetts Governor’s Conference on Travel & Tourism

Tuesday, March 18, 2025 8 a.m. -
Wednesday, March 19, 2025 12 p.m.

Address

MassMutual Center, 1277 Main St, Springfield, MA 01103
Illustrated icons representing Massachusetts tourist attactions: A lighthouse, a baseball field, a lobster, a chickadee, a flower, and the State House.

Overview   of Massachusetts Governor’s Conference on Travel & Tourism

Fees: $200 early bird rate, increases to $250 on January 31

Get ready to connect, collaborate, and celebrate Massachusetts’ vibrant travel and tourism industry. This year’s conference highlights innovative strategies to position Massachusetts as a premier destination, leveraging international markets, emphasizing authentic storytelling, and marquee events like the Massachusetts 250 commemoration.

Gain actionable insights, build connections with new friends, and uncover opportunities to grow tourism while strengthening our economy.

From cutting-edge marketing strategies to destination development, this is your chance to hone best practices to improve your business, build your network, and shape the future of Massachusetts tourism.

Awards

During the conference four awards will be presented by the Massachusetts Office of Travel & Tourism:

Larry D. Meehan Lifetime Achievement Award
This award, presented by the Massachusetts Office of Travel & Tourism, is bestowed upon one individual who has made a unique contribution to the growth and vitality of the Massachusetts tourism industry.

Revolutionary Achievement Award
This award is being presented by the Massachusetts Office of Travel & Tourism to an individual who has made exceptional innovative approach to embracing all things commemorating the 250th Anniversary of the American Revolution.

Film Industry Achievement Award
This award is being presented by the Massachusetts Office of Travel & Tourism and the Massachusetts Film Office to one individual who has made outstanding contributions to the Massachusetts film industry.

Award of Appreciation
This award is being presented by the Massachusetts Office of Travel & Tourism to an individual who has made outstanding commitments to the Massachusetts Office of Travel & Tourism, the Regional Tourism Councils and the Massachusetts tourism industry.

Agenda

Conference Sessions (Subject to Change)

  • Massachusetts Campaigns & Updates: Made Possible, Massachusetts 250
  • 2026 & Beyond: FIFA, Massachusetts 250, Sail Boston
  • Marketing & Growth: The Role of AI in Travel Marketing, International Markets Update, Agri-Experiences, Travel Influencing, The Power of Film Tourism
  • Visitor Experience: Best Practices (Hotels, Restaurants, Attractions), Culinary Creatives
  • Host Region Spotlight: The Howdy Awards as a tool for engagement in the Greater Springfield region

Reception at the Naismith Basketball Hall of Fame

Additional Resources   for Massachusetts Governor’s Conference on Travel & Tourism

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