Travel and Tourism Recovery (TTR) Grant Program Grant Awardees

TTR Grants are dedicated to campaigns and initiatives that increase consumer spending, support local businesses, and advance community recovery efforts to support businesses in Massachusetts.

Table of Contents

FY22 Grant Awards

Lead Applicant

Super Region

Award Amount

Project Description

Level 1 Grants

Amherst Area Chamber of Commerce

Western MA

$26,000

Continue and build upon the work of the What's Next? Greater Amherst tourism campaign through marketing content asset development, and advertising.

Arlington Chamber of Commerce

Greater Boston

$43,000

Amplify the Visit Arlington MA marketing campaign that was established in the summer of 2021 by increasing the visibility and impact of our digital presence.

Artists Association of Nantucket

Cape Cod and the Islands

$35,000

Promote the Thomas Macy Warehouse (TMW)/Artists Association of Nantucket (AAN) Exhibitions series at the historical TMW on Nantucket Island; this is a collaboration between the Nantucket Historical Association (NHA) and Artists Association of Nantucket.

ArtsBoston

Greater Boston

$49,000

Promote tourism engagement from beyond Greater Boston in alignment with GBCVB's All Inclusive campaign by enhancing the ArtsBoston Calendar with neighborhood-focused content, search functionality, and marketing, with an initial focus on Roxbury, Allston-Brighton, and East Boston.

Berkshire Scenic Railway Museum, Inc.

Western MA

$8,000

Increase Hoosac Valley Train Ride ridership in the summer season through targeted marketing to expand and enhance tourism activity in Northern Berkshire County.

Beverly Main Streets, Inc.

North of Boston

$45,000

Branding program to reengage the downtown community around the Main Streets and Cultural District, highlight the district as a unique destination on the North Shore, and create awareness of the assets of the District.

Boston Public Market Association

Greater Boston

$44,000

Generate updated marketing assets and distribute materials over commercials, radio, web, and digital marketing to increase brand awareness which will result in greater economic opportunity for our nearly 30 local, small business vendors.

Bristol County Chamber Foundation / One SouthCoast Chamber Foundation

South of Boston

$49,000

Promote unique cultural and culinary assets, and increase visits to tourist locations, the Take 5 on 195 campaign invites seasonal Cape Cod-bound travelers to take a break from the road and spend a few hours in Fall River: have lunch, visit a key attraction, or attend a special event.

Cape Cod Museum Trail

Cape Cod and the Islands

$25,000

Passport to Cape Cod will deliver results-oriented marketing campaign that will promote the Cape Cod Museum Trail.  Raise the cultural, social, and economic benefits of deepening engagement with museums and their exhibits and artists alike, for everyone who lives in or visits Cape Cod.

Charles River Regional Chamber Inc. (formerly Newton-Needham Chamber of Commerce, Inc.)

Greater Boston

$35,000

Love Local: take a trip up the Charles will highlight scenic, historic, recreational, dining and retail destinations in Newton, Needham, Watertown, and Wellesley. Use the Charles River as a unifying thread to promote exploring our diverse assets with video, social media and print collateral.

City of Chelsea

Greater Boston

$49,000

Discover Chelsea, a digital marketing campaign, leverages existing resources to increase awareness of Chelsea's visitor assets. For the multicultural city near Logan Airport and downtown Boston, a video and bilingual walking tour provide engaging content. Streetpole banners echo Chelsea highlights.

Collings Foundation, Inc. / American Heritage Museum

Central MA

$45,000

Expand marketing, advertising, communications, and partnership programs regionally, nationally, and internationally to bring more tourists to the museum and the state of Massachusetts.

Cultural Alliance of Medfield

Greater Boston

$45,000

Promote a new outdoor music/event series April - Oct. to draw visitors to the abandoned former Medfield State Hospital, in advance of renovating two buildings into a performing arts and education center (projected opening Jan., 2026).

Eastern States Exposition Foundation

Western MA

$49,000

Range of media advertising in four geographic areas outside of our region: Albany; Providence; Fairfield County; New London County to increase visits to The Big E by out-of-state residents.

Edgartown Board of Trade, Inc.

Cape Cod and the Islands

$45,000

Design and production of a cohesive set of wayfinding touchstones through physical deliverables and digital content to empower visitors to "feel (shop, dine, stay) like a local".

Essex National Heritage Commission, Inc.

North of Boston

$37,000

Attract new visitors to Boston's North Shore by expanding the social media and web presence of the Essex Coastal Scenic Byway through new content development, and a free and paid social media campaign targeted to drive visitors from greater New England, New York, and New Jersey.

Fine Arts Work Center in Provincetown, Inc.

Cape Cod and the Islands

$25,000

Plan and implement a marketing and public relations campaign to publicize events by high profile artists whose followers and collectors live across the country and around the world.

Franklin Performing Arts Company, Inc.

Central MA

$17,000

Promote Broadway in Franklin performance series while developing an overall marketing plan for THE BLACK BOX to broaden awareness of this important suburban venue and it's unique programming.

Freedom Trail Foundation

Greater Boston

$49,000

Encourage visitation to the Commonwealth and Boston as the tourism industry works together to bring back consumers' travel confidence and recover from the pandemic, while working alongside the Commonwealth, City of Boston and GBCVB.

Gloucester Tourism Alliance, Inc. / Discover Gloucester

North of Boston

$49,000

Develop and promote an online trip planner tool that will enable visitors to make the most of their time in Gloucester and extend their stay. Hosted on the Discover Gloucester website, this new functionality creates specialized itineraries and agendas.     

Greater Lowell Chamber of Commerce

North of Boston

$49,000

Expand our #Shop978 campaign that was funded through an FY21 TTR grant by hiring social media influencers to use the #Shop978 hashtag and create a comprehensive advertising campaign that includes digital, print, radio, and social media.

Greater Newburyport Chamber of Commerce, Inc.

North of Boston

$20,000

Launch an omni-channel marketing campaign that will revitalize Greater Newburyport small businesses and grow area tourism.

Head Of the Charles Regatta, Inc.

Greater Boston

$49,000

International and national outreach via row2k.com paid digital advertising, website upgrades, street pole banner program, and paid social media advertising.

Heritage Plantation of Sandwich / Heritage Museums & Gardens

Cape Cod and the Islands

$49,000

Digital marketing to promote tourism to a museum exhibit, Creating Cape Cod, about the history of Cape Cod as a tourist destination This collaborative project with the native-owned SmokeSygnals targets minority audiences with digital content about travelers who used the Green Book.

Hopkinton Center for the Arts

Central MA

$27,000

HeART of MetroWest campaign focuses on creating awareness of MetroWest's fastest growing regional art center which offers diverse, high-quality events, a beautiful indoor and outdoor space easily accessible off of 495 and the Mass Pike.

House of the Seven Gables Settlement Association

North of Boston

$30,000

Increase tourism to the Commonwealth by upgrading/streamlining website; create web-based slide shows that feature culturally oriented visitor experiences in Salem and beyond; promote those activities with a social & search advertising campaign.

Huntington Theatre Company

Greater Boston

$49,000

Support the recovery of Greater Boston's creative economy and arts landscape through an innovative geo-fencing marketing campaign engaging visitors self-identifying with targeted demographics traveling on the 1-95 North and South corridors and to/from Boston's South Station transit hub.

Lowell Festival Foundation / Lowell Summer Music Series

North of Boston

$35,500

Boost concert attendance with enhanced marketing in the April-June period prior to our usual marketing period. Earlier targeted digital, print, radio, and cable TV earlier to boost advance sales from a 50-mile radius.

LuminArtz

North of Boston

$20,000

Promote program highlighting selected women based on how they shaped Gloucester's past, engage with its present, or will ignite its future.  LuminArtz will use light projections and sound to tell their stories and to illuminate outdoor spaces throughout Gloucester, creating a sense of living history.

Lupa Game Farm / Lupa Zoo

Western MA

$47,000

Increased tourism marketing in the Western MA region.  Multilingual promotions placed in multicultural markets to increase attendance at the Zoo and boost the local economy.

Martha's Vineyard Film Society, Inc.

Cape Cod and the Islands

$35,000

Promote three multi-day film festivals held during the island's Spring shoulder season. Each festival serves a unique theme and provides a platform for underrepresented voices to be heard, along with diverse communities to attend and participate.

Mass Music and Arts Society / M.M.A.S. Inc.

South of Boston

$30,000

New signage and multimedia campaign to bring visitors from across the region to our Mass Arts Center in Mansfield, MA. Leverage existing business partnerships and MMAS' strategic location.

Massachusetts Association of Campground Owners

Statewide

$49,000

Inbound marketing through website development and optimization with outbound marketing through a bordering state billboard advertising. With these investments, MACO will bring business to campgrounds adding revenue with additional site nights and on-property spending during the 2022 season.

Massachusetts Restaurant Association

Greater Boston

$49,000

Drive restaurant visitation, off premise restaurant sales and hotel occupancy through targeted marketing for The New England Food Show, MyLocalMA.com and CarryOutMA.com

Metro South Chamber of Commerce

South of Boston

$45,000

In collaboration with the Brockton Partnership, finish work on an updated Champion brand for Brockton. Media buy to compliment MOTT's My Local MA marketing initiative.

Nantucket Community Television

Cape Cod and the Islands

$20,000

Promote a multimedia series designed to serve travelers coming to Nantucket with Grey Lady Introduction guide to our island. Set to launch this coming April. 

Nantucket Historical Association

Cape Cod and the Islands

$49,000

Walking tour video and 30-second commercial promoting campaign focused on discovering Nantucket's diverse stories and women.    

Narrows Center for the Arts, Inc.

South of Boston

$49,000

Increase concert attendance, broaden our brand, and attract spring/summer tourists traveling through Fall River area. Three-pronged marketing strategy of digital billboards, NPR public radio advertising and social media marketing.

New Bedford Festival Theatre

South of Boston

$9,000

Marketing plan to promote New Bedford Festival Theatre’s expanded performance season for 2021-2022.

North Central Massachusetts Chamber of Commerce

Central MA

$35,000

Implement a redesign of the Chamber's Gift Local Gift Card and developing a new marketing campaign to generate a renewed hype and interest in the shop local program, enticing consumers to spend more at our region's small businesses.

North of Boston Convention & Visitors Bureau

North of Boston

$37,500

Digital advertising campaign for visitor/consumer outreach; includes a paid social media component (YouTube). The campaign will consist of static display ads and video to introduce and re-introduce drive market visitors from MA and beyond.

North Shore Community Development Coalition

North of Boston

$49,000

With the Punto Urban Art Museum COVID Recovery Project, update publicity, videography, photography, and website to support the re-launch of PUAM's tour initiatives.

Old Sturbridge Inc. / Old Sturbridge Village)

Central MA

$49,000

More than a Museum! campaign will drive economic activity to Old Sturbridge Village and greater Central MA. Updated video and still images will be used in TV, social, web, and print media, enticing visitors from across the Northeast and beyond to enjoy the museum and regional amenities.

Peabody Main Streets, Inc.

North of Boston

$45,000

Play in Peabody campaign will use the city's 'Most Playful City USA' designation to encourage day/overnight visitors throughout the city, highlighting landmarks, special events, dining/shopping options and hotels.

Plimoth Patuxet Museums, Inc.

South of Boston

$45,000

Primarily digital marketing strategy with additional broadcast and print elements to attract audiences from within 200 miles to tour Plimoth Patuxet Museums during its 75th anniversary year and support overall tourism in the town of Plymouth.

ProAdams, Inc.

Western MA

$49,000

Attract tourists to downtown Adams through a combination of improved website content, signage, literature creation and distribution, and search and social media marketing. Focused on encouraging visitors at three established attractions in Adams.

Roslindale Village Main Street

Greater Boston

$30,000

RVMS Wayfinding Signs will be placed along key transit routes, bus stops, and train stations, directing people to Roslindale Village. Benefit small businesses through increased foot traffic.

Salem Office of Tourism and Cultural Affairs, Inc. / Destination Salem

North of Boston

$49,000

Mixed media marketing campaign to target key markets through digital and radio advertising that will increase domestic drive market travel to Salem during the summer of 2022.

Society for the Preservation of New England Antiquities / Historic New England

Greater Boston

$36,000

Rebuild attendance at 21 MA historic sites by promoting the reopening of all sites this spring for tours, events, and our new exhibition Loud, Naked & In Three Colors, The History of Tattooing in Boston.

Southern Berkshire Chamber of Commerce

Western MA

$35,000

Launch two new tourism and economic recovery projects in 2022: Tour the Berkshires and Southern Berkshire Pay-per-View. Develop marketing content, increase the reach of marketing campaigns, and support implementation including website integration.

Spirit of Springfield

Western MA

$13,500

Marketing campaign to promote Springfield’s renowned 2022 Bright Nights at Forest Park Group Tour.

Springfield Museums

Western MA

$49,000

Elevate marketing of the Science Museum through new branding, video promotion, and digital advertising that would promote the Museums as the premier informal STEM-learning and entertainment hub in Western Massachusetts.

Sterling and Francine Clark Art Institute

Western MA

$45,000

Dedicated marketing campaign in Montreal and Quebec to attract visitors from these nearby markets to travel to enjoy vacation experiences in Western Massachusetts. Advertising will focus on the Clark's upcoming exhibition, Rodin in the United States, on view 6/18-9/18/2022.

Stoneham Chamber of Commerce

Greater Boston

$45,000

Comprehensive brand driven marketing strategy and campaign for the downtown business district in fulfillment of a key recommendation in the Rapid Recovery Plan developed for the Town of Stoneham.

Town of Lexington- Economic Development Office

North of Boston

$30,000

Joint marketing campaign between the Town of Lexington and the Lexington Historical Society. A combination of TV, digital, and print media to target regional families and encourage them to visit Lexington for our history but stay for much more.

Town of Sharon

Greater Boston

$20,000

Launch the Town’s first ecotourism marketing plan highlighting Sharon’s open space and variety of recreational options Promote Sharon as a green oasis amongst more developed areas.

Town of Sturbridge, MA

Central MA

$48,000

Digital advertising campaign targeted to Connecticut, Rhode Island, New York, Massachusetts (50 miles out of Sturbridge), and Northern New England.  Promote all of the attractions and tourism related businesses in Sturbridge.

Town of Wakefield

Greater Boston

$45,000

In partnership with the Wakefield Lynnfield Chamber of Commerce and Wakefield Main Streets, initiate a shop local campaign to support our small and large business community.

USS Massachusetts Memorial Committee, Inc.

South of Boston

$45,000

Nautical Nights overnight program at Battleship Cove is celebrating its 50th year and we are working to target out of state visitors from the Mid-Atlantic and Northeast states through a combination of social media and digital ads, billboards on the I-95 corridor, along with an updated brochure.

Williamstown Chamber of Commerce

Western MA

$49,000

Create highly compelling video ads that will be used to promote Williamstown and the Northern Berkshires across multiple platforms this spring/summer. Develop a targeted campaign to reach households within a three-hour drive radius of Williamstown.

Winchester Chamber of Commerce

Greater Boston

$45,000

Experience Winchester is a marketing campaign to increase outreach to a broader audience to the Town of Winchester. Working in conjunction with the My Local MA campaign, the approach will focus on brand development, paid Social Media, google searches, digital and print marketing materials.

Worcester Regional Tourism Bureau / Discover Central MA

Central MA

$49,500

Showcase the region's fantastic
venues and amenities to national
event and sports planners; attract
new fans to travel and cheer on their teams while exploring attractions and enjoying the local hospitality.

World Music Inc. / Global Arts Live

Greater Boston

$49,000

Innovative digital and outdoor marketing campaign, Local is Global. Come to Boston - See the World will target arts enthusiasts and immigrant communities from 50+ miles outside of Boston to come into the city to attend 17 international music and dance concerts in 6 venues across 6 neighborhoods.

Level 2 Grants

Arts Foundation of Cape Cod

Cape Cod and the Islands

$55,000

Capture Cape Cod through the Arts! is a continuation of a marketing initiative the Arts Foundation of Cape Cod (AFCC) launched last spring in partnership with the Cape Cod Chamber of Commerce and the Town of Barnstable to attract visitors to the region using arts and culture as the catalyst.

City of Greenfield

Western MA

$99,000

Highway and wayfinding signage, improvements to existing websites, buildout of a video series, asset development, and increased exposure for current unique events including Green River Fest, Bee Fest, Farmers' Market, and Franklin County Fair.

City of Quincy

Greater Boston

$99,000

New Quincy visitors guide with new content, images, sections, ads, maps, and increased distribution, as well as an updated website and digital marketing campaigns with one of our major tourism assets, the USS Salem/Shipbuilding Museum.

Downtown Worcester Business Improvement District

Central MA

$75,000

Wayfinding signage and banners to direct ballpark visitors to Downtown restaurants, shops, and cultural destinations. Digital advertising and translation of our new website to showcase the unique assets the area has to offer to a wide and diverse audience.

Greater Northampton Chamber of Commerce

Western MA

$88,000

Integrated marketing campaign and support materials to promote (1) summer festivals, and (2) key attractions that appeal to potential BIPOC visitors.

MetroWest Visitors Bureau

Central MA

$99,000

Unique multi-region initiative celebrating diversity through tourism. This initiative will begin with a new regional marketing and advertising campaign, We Are MetroWest, and will include cross-promotion of diversity events through a multi-regional alliance.

Plymouth Guild, Inc. / Plymouth Center for the Arts

South of Boston

$55,000

Partnering with Northeastern's CLEAR Lab research team & the Town of Plymouth's Dept. of Marine & Environmental Affairs to promote a season of unique arts and nature experiences that will attract, engage, and inspire visitors this Spring.

See Plymouth

South of Boston

$90,000

Promote the South Shore Irish Heritage Trail to 9 towns: Plymouth, Hingham, Hull, Cohasset, Scituate, Marshfield, Duxbury, Kingston, and Weymouth. Increase tourism from the Northeast, Ireland, and Canada. Goals: advertise the Trail, create signage for all 9 towns, and print English & Irish brochure.

Town of Acton, MA

North of Boston

$78,000

Design and installation of Wayfinding signage and digital maps along the Bruce Freeman Rail Trail in Acton and Concord to increase connections to local businesses.

Town of Foxborough

Greater Boston

$80,000

Develop assets to promote region, including development of new brand, photography, videos, and collateral to define sense of place, targeting drive markets & visitors from 150+ miles away. Goal: to increase year-round overnight business to region, as outlined in Regional Destination Marketing Plan.

Town of Middleborough Office of Economic and Community Development

South of Boston

$55,000

A collaboration between the Town of Middleborough and the Massachusetts Archaeological Society to develop the Massachusetts Archaeological Trail marketing campaign to revitalize tourism in the region and across the Commonwealth.

Waltham Chamber of Commerce

Greater Boston

$65,000

Small Business Spotlight, 30-45 second "commercials" videos, to be posted on both Waltham Chamber and Waltham Tourisms websites, and on social media. In addition, Partners will use the videos use as they choose, for social media, websites, or TV.

Level 3 Grants

Berkshire Regional Planning Commission

Western MA

$140,000

Berkshire County Collaborative Campaign - focused on 3 themes: downtown shopping/dining, outdoor recreation, and Cultural Districts. Facets include Digital Retargeting, Social Media Promoted Posts, and Lead Generation, all leading to a landing page on berkshires.org with a My Local MA message.

Greater Springfield Convention & Visitors Bureau

Western MA

$100,000

Where Fun Comes To Play - Diversity, Equity & Inclusion marketing campaign and asset development.  Using this successful branding campaign for Western Mass, the GSCVB will target African-American and LatinX visitors in its traditional target markets. 

Massachusetts Federation of Farmers & Gardeners Markets, Inc. / Mass Farmers Markets

Greater Boston

$100,000

Statewide marketing campaign "Eat Like A Local" and "Eat Like A Local Here" that reverberates across Massachusetts visitors and connects to their experiential desire to be part of the community they're visiting.

Plymouth Regional Economic Development Foundation, Inc.

South of Boston

$100,000

Engage historically underrepresented and diverse communities in MA and beyond by promoting Plymouth International program; break down the barriers to non-English speaking visitors through language translation as well as website enhancements, wayfinding signage, digital content, print, and advertising.

Yarmouth Chamber of Commerce

Cape Cod and the Islands

$150,000

Design, launch and promote new landing page for each of the 14 Cape Cod chamber of commerce websites; create a digital version of the chambers’ traditional guidebook; marketing campaign including social media, eblasts, website listing, and printed QR code card.

FY21 Grant Awards

Organization

Region

Award Amount

Project Description

AHA! (Arts, History, Architecture) with fiscal agent SouthCoast Community Foundation

SOUTH OF BOSTON

$43,531

“Summer in the Seaport” is a marketing campaign to promote New Bedford as an arts, culture, and maritime heritage destination through a combination of website redesign, advertising, lamppost banners, and social media promotion.

Amesbury Chamber of Commerce & Industrial Foundation, Inc

NORTH OF BOSTON

$10,000

Creation of multiple videos that each feature an individual local restaurant, in addition to each video speaking generally to the quality and diversity of Amesbury’s restaurant community.

Amherst Area Chamber of Commerce

WESTERN MA

$116,655

A comprehensive marketing campaign including brand development, content creation, website development and optimization, digital advertising, photography, and video production.

Arlington Chamber of Commerce

GREATER BOSTON

$24,750

VisitArlingtonMA is a multi-faceted marketing campaign to amplify established initiatives to promote commerce/arts & culture in Arlington, through marketing content development, website development/optimization, digital advertising, photography, video.

Arts Foundation of Cape Cod

CAPE COD & ISLANDS

$71,250

In partnership with the Cape Cod Chamber of Commerce, “Capture Cape Cod through the Arts!” is a digital marketing campaign using the arts as a catalyst to attract tourism to Cape Cod.

Attleboro Arts Museum

SOUTH OF BOSTON

$9,150

“Hear & See” project is a five-month program of National Public Radio (NPR) announcements on The Public’s Radio (83.9) to promote museum artwork that will appear on banners throughout the streets of downtown Attleboro and a companion self-guided tour.

Boston Fisheries Foundation

GREATER BOSTON

$25,000

Advertising campaign for Boston Seafood Week, including website enhancements and social media.

Brookline Chamber of Commerce

GREATER BOSTON

$24,975

“Discover Brookline” is a website platform to be developed to promote Brookline's business districts to a local, regional, and intrastate audience. Project includes website development, artist commissioning, photography and a marketing campaign.

Cambridge Historical Tours, Inc.

GREATER BOSTON

$7,500

Four separate series of 12-15 videos, highlighting four of the organization’s most popular tours and destinations, along with information on restaurants and local shops.

Cape Cod Museum Trail

CAPE COD & ISLANDS

$24,950

“There’s So Much to Explore on the Trail!” is a marketing campaign to promote visitation to Cape Cod museums in a day trip or staycation through advertising, digital/social media promotion, with organization's website featuring over 70 Cape Cod museums.

City of Quincy Tourism

GREATER BOSTON

$10,000

Discover Quincy’s Diversity Marketing Campaign is a multi-channel media campaign targeting a diverse audience, embracing African American and Latino communities, and includes radio commercials, video, website banner advertising, and social media.

Downtown Worcester Business Improvement District Inc.

CENTRAL MA

$75,674

In partnership with the Hanover Theatre for the Performing Arts, the “Colorful Night on The Common” campaign promotes the spacious Worcester Common and curated wrap-around experiences supporting local businesses.

Essex Agricultural Society

NORTH OF BOSTON

$19,200

Marketing of the Essex Agricultural Society and the Topsfield Fair via billboard advertisements, online digital advertisements, poster creation and distribution.

Falmouth Artists Guild Inc., dba Falmouth Art Center

CAPE COD & ISLANDS

$3,000

Website enhancement and optimization project through posters, signage (including language translation), and video creation.

Falmouth Road Race, Inc.

CAPE COD & ISLANDS

$22,500

Marketing promotion for Falmouth Road Race (FRR) and Falmouth in the Fall (FITF) through website updates, an enhanced digital marketing campaign, videography, and race weekend signage efforts.

Framingham Downtown Renaissance dba Downtown Framingham, Inc.

GREATER BOSTON

$12,000

Installation of nine “Welcome to Downtown Framingham!” month-long posters on three billboards along Route 135 (25,000+ vehicles/day) and a smart display Soofa sign that features community content and advertising opportunities for local businesses.

Freedom Trail Foundation

GREATER BOSTON

$20,000

Marketing project to build marketing content, including photography, video, signage for outreach to visitors/consumers.

Gloucester Tourism Alliance dba Discover Gloucester

NORTH OF BOSTON

$24,500

“Adventures with Loblolly,” the introduction of a fun, animated lobster character mascot for Gloucester, is a comprehensive marketing strategy which includes a full design of Loblolly across various media platforms.

Greater Lowell Chamber of Commerce

NORTH OF BOSTON

$47,000

Funds from this grant will be used to build the My Local Greater Lowell map game, create a My Local Greater Lowell webpage on the existing GLCC site, conduct social media advertising, and develop marketing collateral.

Greater Springfield Convention & Visitors Bureau

WESTERN MA

$47,500

In partnership with Springfield Regional Chamber and its Minority Business Council, “Hidden Gems of the Gateway Cities” effort highlights women and minority-owned businesses in four Western Mass Gateway Cities: Springfield, Chicopee, Holyoke, Westfield.

Harvard Square Business Association

GREATER BOSTON

$6,360

Pole banner project intended to create an even more welcoming, safe, fun, family-friendly Harvard Square. Grant is for banners only.

Hyannis Main Street BID

CAPE COD & ISLANDS

$22,500

“My Local MA:  Local is more than a place. It’s who we are….Hyannis Main Street, Cape Cod’s Downtown!” is a marketing project that will integrate the My Local MA campaign with the organization’s long running hyper-local Shop Local Hyannis Campaign.

Lowell Festival Foundation d/b/a Lowell Summer Music Series

NORTH OF BOSTON

$25,249

“Reopening Lowell Summer Music Series” is a digital marketing program expansion with advertising and visitor/customer outreach for the 31st season.

Maria Mitchell Association

CAPE COD & ISLANDS

$17,675

Enhance/expedite organization’s strategic 2021 marketing plan to better represent the community via marketing materials, increase reach to broader audience, increase accessibility of offerings via translations. Includes photos, video, ads, social media.

Martha's Vineyard Chamber of Commerce

CAPE COD & ISLANDS

$22,825

Spring Forward! project is a multi-pronged themed promotion to emphasize the Vineyard’s accessibility, natural beauty and unique appeal during three critical segments of spring and early summer through ad geotargeting, video, and social media.

Massachusetts Lodging Association

STATEWIDE

$49,075

“The Best Adventures are Local – 24 Hours: Stay MA,” a five-month campaign to drive business to Massachusetts hotels by encouraging people to book and stay locally.

Massachusetts Marine Trades Association

STATEWIDE

$20,000

Expansion of current Stay Local Boat MA marketing initiative for marinas. 

Merrimack Valley Chamber of Commerce

NORTH OF BOSTON

$9,000

Designed to spotlight Merrimack Valley locally owned businesses through social media promotion. Each of the proposed components will also work to enhance minority owned business, veteran owned business and women owned businesses.

Metro South Chamber of Commerce

SOUTH OF BOSTON

$19,980

The “My Local MA Metro South/MSCC Marketing Campaign Brand Integration, Communication and Website Refocus” plan includes updated logos, website, digital and traditional media.

Museum of Science

GREATER BOSTON

$24,999

“Welcome Back Scientists” is a multi-channel media campaign to encourage visitation by highlighting benefits of limited capacity (“more space to explore”) and a safe, fun, educational experience. Includes social media paid advertising, digital billboards.

Nantucket Boys & Girls Club

CAPE COD & ISLANDS

$5,000

“2021 Tim Russert Summer Groove Short Film,” a short film produced as a marketing tool for the Nantucket Boys & Girls Club.

Nantucket Comedy Festival, Inc.

CAPE COD & ISLANDS

$9,936

Upgrading current web presence with more consistent, content-rich digital marketing strategy, including re-development of festival website, national search engine optimization, integrated social media and the creation of visitor packages.

Nantucket Historical Association

CAPE COD & ISLANDS

$45,830

Nantucket high season tourism recovery marketing campaign to include advertising, in addition to a special promotional collaboration with the Cape Cod Maritime Museum.

Nantucket Preservation Trust

CAPE COD & ISLANDS

$1,500

Expanded photography project for Ramblings, a guidebook published by the Nantucket Preservation Trust about the island’s unique architectural heritage. Grant is for photography only.

Nashoba Valley Chamber of Commerce

CENTRAL MA

$24,700

Nashoba Valley Hometown Tourist is a program designed to encourage everyone to find/support local businesses through production of passport program. Project includes content development via videography/graphic design, social media, traditional marketing.

New Bedford Art Museum (NBAM/ArtWorks!)

SOUTH OF BOSTON

$1,434

Publicity and marketing campaign support through billboards/banners for the Ruth Carter Exhibition “Uncommon Threads.”

New England Aquarium Corporation

GREATER BOSTON

$24,968

A digital advertising recovery campaign to drive ticket sales.

North of Boston Convention & Visitors Bureau

NORTH OF BOSTON

$20,000

The “Love My Local MA–North of Boston Radio Campaign” is a media-buy utilizing the reach of well-known local radio stations to increase visitation to area. Project components include branding development, visitor/consumer outreach, digital advertising.

Old Sturbridge Inc. (dba Old Sturbridge Village)

CENTRAL MA

$33,750

“Come and Stay” is a multi-faceted advertising and outreach campaign for Sturbridge, which includes marketing content development, video, visitor/consumer outreach, and digital ads. Campaign also coincides with the museum’s upcoming 75th anniversary.

Plimoth Patuxet Museums

SOUTH OF BOSTON

$21,715

Bringing Visitors Back to Plymouth: A Plimoth Patuxet Museums Marketing Plan is a digital marketing strategy, which includes retargeting and social media advertising to attract visitors.

Provincetown Business Guild

CAPE COD & ISLANDS

$25,000

A marketing campaign, including social media, public relations and website optimization to promote and market Provincetown to the LGBTQ traveler.

Reading-North Reading Chamber of Commerce

NORTH OF BOSTON

$24,745

Development of Shop Here First marketing program with inclusion of My Local MA campaign to coincide with the SBA’s Small Business Week campaign. Includes creation of Shop Here First website with business listings, outdoor amenities and attractions.

Salem Office of Tourism and Cultural Affairs, Inc.

NORTH OF BOSTON

$47,500

In partnership with the Salem Chamber of Commerce, Salem Main Streets, the Salem Partnership, and the City of Salem, a recovery marketing campaign includes campaign development phase, website redesign, video production, and advertising.

See Plymouth

SOUTH OF BOSTON

$58,328

The My Local Plymouth campaign is a 13-week strategy to promote the town and county, by focusing resources toward producing high-quality marketing materials, such as, posters, signage, and billboards.

Spirit of Springfield, Inc.

WESTERN MA

$11,861

Multi-channel marketing campaign for “Bright Nights”, a signature event in Springfield to group tour market traveling by motorcoach. Plan includes online marketing, email campaign, and a marketing advertising package with the American Bus Association.

Springfield Museums

WESTERN MA

$24,500

“Seuss in Springfield” is a statewide marketing campaign to leverage the iconic Seuss brand and cultural assets of the city of Springfield through the video creation and digital advertising.

Sterling and Francine Clark Art Institute

WESTERN MA

$24,500

“Go West,” a campaign to drive stronger attendance from eastern Massachusetts to the Institute through additional billboard promotions and a concentrated social media campaign with targeted marketing.

The City of Lynn - Office of Community Development

NORTH OF BOSTON

$25,000

“LYNN IS IN” marketing campaign which includes the creation of a full length marketing video designed to promote the City of Lynn, its cultural district, amities, businesses and natural resources.

The East of the River Chamber of Commerce

WESTERN MA

$23,457

Marketing project with various components including website development/optimization enhanced branding, b-roll, signage, digital advertising, and includes an intention to increase access and awareness of website for people with disabilities.

The Massachusetts Restaurant Association

STATEWIDE

$22,500

A three-pronged approach in support of My Local MA Campaign enhancing visitor experience, drive visitation and promote overnight stays.

The Wang Center for the Performing Arts, Inc./DBA Boch Center

GREATER BOSTON

$24,750

Website redesign project to include an extensive marketing campaign to introduce new site and enhanced features.

Town of Concord

NORTH OF BOSTON

$28,028

In partnership with the Town of Lexington, “Two Historic Towns; One Memorable Trip,” is a targeted market campaign for advertising and social media promotion.

Town of Hudson

GREATER BOSTON

$8,367

Downtown Hudson Wayfinding Program: A Collaboration between the Town and the Downtown Business Improvement District (BID) for the production of 15 wayfinding signs that will be installed at strategic locations in the Downtown.

Town of Ware

WESTERN MA

$12,143

Ware branding banners & media marketing project includes the production of a promotional video, television, radio, and also digital advertising and social media ads.

USS Massachusetts Memorial Committee Inc. DBA Battleship Cove

SOUTH OF BOSTON

$25,000

Re-Launch of America’s Fleet Museum at Battleship Cove, Fall River with updated marketing to include aerial videography, photography and updated branding of marketing materials and outreach through social media and radio ads.

Waltham Chamber of Commerce

GREATER BOSTON

$6,000

“Wander into Waltham”: Update website to more effectively market Waltham as a tourist destination and create and include an interactive map showcasing restaurants, hotels and points of interests.

Wellfleet Shellfish Promotion and Tasting, Inc.

CAPE COD & ISLANDS

$24,750

“Marketing Wellfleet and The Quintessential American Oyster” is a campaign to inform potential visitors about Wellfleet as a tourist destination, its shell fishing history and connecting visitors to shell
fish farmers to reinvigorate tourism to region.

Williamstown Chamber of Commerce

WESTERN MA

$25,735

“Escape to Williamstown” is multifaceted marketing campaign to include an enhanced visitors guide, advertising, social media, banners.

Worcester Regional Tourism and Visitors Corp DBA Discover Central MA

CENTRAL MA

$99,999

Worcester is “Smile City:” The Gateway to Central Massachusetts, an omni-channel campaign with proposed used of funds to include a micro-site and passport programs, marketing, content development, digital & traditional advertising, ambassador/influencer program.

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