transcript White Cane Safety Public Service Announcement (YouTube)

MCB held a series of consumer listening sessions from October 2015 through March 2016. At several of these sessions, concerns were raised by MCB consumers about the lack of awareness and enforcement of the Massachusetts White Cane Law. Consequently, MCB and the Registry of Motor Vehicles (RMV) discussed ways to collaborate to better educate the driving public on this issue.

A continued challenge for MCB is identifying opportunities that allow the agency to promote the White Cane Law year-round. Fortunately, as a result of the flyers on white cane safety that were included in the RMV’s registration renewal mailings, MCB was contacted by the Mansfield Cable Access Corporation to explore promoting white cane safety. Working with Mansfield Cable Access, MCB produced a PSA to promote white cane safety and the Massachusetts White Cane Law.