If you've ever had to wade through knee-deep piles of junk mail to answer the doorbell or if you turn on your computer only to find your email inbox crammed with unwanted junk email, or "spam," you may have wondered why and how these advertisers have targeted you. Most likely, your name and personal information have found their way onto marketing lists that are sold, "rented," and shared among companies eager to solicit you. Most consumers are unaware of the rights, services and resources available to protect them.
Stop receiving junk mail
Remove your name from national mailing lists
To remove your name and address from most national mailing lists, contact:
Direct Marketing Association
Mail Preference Service Box 643
Carmel, NY 10512
You should begin to see results a few months after writing. Compliance with DMA requests is not mandatory, however, and you will continue to receive mail from non-DMA members.
Contact the companies that send you junk mail
Contact the customer service departments of the companies that send you unwanted mail, and ask that they remove you from their mailing list. Mailing lists are often sold or rented to other organizations, so, you may have to call the companies first to ask where they got your information.
If you read the code on your mailing label, the company will be able to tell you the supplier of your name. Often, this is a list broker, a company that specializes in selling mailing lists, but it also may be an individual company that rented or sold their membership or marketing list. You will need to call that company and ask that your name be removed from its list.
Contact all organizations/companies that you currently deal with through the mail, and ask them not to rent or share your name. Your credit card company, charities and other non-profit groups to which you send money, all potentially may rent or sell their lists to unrelated companies.
Opt out of credit bureau mailing lists
Credit reporting agencies allow businesses to prescreen your credit report to determine if they want to send you a credit card offer. You have the right to not have your credit report prescreened by other companies. The national credit bureaus have set up a toll-free number so that you may opt out of pre-approved credit card offers with just one phone call. Call 1-888-5OPT-OUT (1-888-567-8688) for more information.
Be alert and proactive
When first subscribing to magazines or ordering from catalogues, demand that the companies not rent, sell, or trade information about you. Be aware of what information you send companies-in most cases, you are the biggest source of information about yourself. For example:
Warranty or "product registration" cards are an easy way for companies to compile information about you and then sell the information. Many product-registration cards include surveys about your income, interests, and even medical history. Most warranties do not require you to fill out a registration card. Read your warranty. If it does not require you to fill out the card, don't do it. Instead, save your receipt as proof of purchase.
Toll free 800 and 888 number services can identify and capture your phone number when you call. The companies you call can use reverse directories to match your phone number with your street address. When calling toll free numbers, you cannot block the display of your number by pressing *67 before you dial. For other calls, however, you can use *67 telephone line blocking.
Consider having an unlisted phone number and address
Companies accruing names for mailing lists make extensive use of regular phone books as well as "crisscross directories," phone books organized by address and phone number rather than name.
Contact your local phone company to remove your listing from both types of directories. You can also contact the two major directory companies to request that your name be removed. They are:
|Haines & Company, Inc.
Attn: Directory of Data Processing
8050 Freedom Ave., NW
North Canton, OH 44720
|R. L Polk Co.
Attn. List Suppression File
26995 Northwestern Highway
South Field, MI 48034-8455
(800) 464-7655 *
*Ask for the Opt Out Program
Protect yourself against spam
Guard your email address
Remove personal information from web service directories. Your email address and other personal information may be accessible from the numerous "people-finding" search and directory services available on the Web. Choose the name-removal option (if available) to remove your name, e-mail address, and other information from the directories provided by these sites
Open a second Internet account for chat rooms, public posting, subscriptions, and buying online. Some Internet providers will allow you a second email address. Use one address for these public activities, and a second private address for e-mailing friends and business associates. This tactic will allow you to keep spam out of the e-mail account you use for communications.
Fight back against spammers
Register a complaint. Most Internet providers also offer email addresses to report junk email complaints. Forward the entire "spam" message to your provider. It may have a procedure for filtering, or "mail blocking" unsolicited email.
Don't reply to the spammer! Most "spammers" not only will ignore your request to be dropped from the mailing list, but they also will interpret your response as a positive sign that the message was actually read. Don't encourage spammers by buying their products or responding to their email.
Consider using a junk e-mail filtering program. Filtering programs can block email from a specific list of addresses, or they will only accept email from a list of users you specify. Some Internet providers have filtering programs already built in to their email service.
Be aware of people finders
Vast amounts of information about consumers is available through "people finders" or "look up services." These companies use computerized databases to collect and distribute personal identifying information about consumers. The information is used to locate, identify, and verify the identity of individuals.
This personal identifying information comes from public information sources, such as phone books or public records, as well as non-public sources, such as credit headers. A credit header is the personal identifying information on a consumer's credit report. It consists of a consumer's name, name variations, address, former addresses, telephone number, date of birth and social security number. The sale of credit header information is legal and unrestricted.
Many of these services provide you with the right to "opt out" or request that they not distribute some of the information these "look up services" make available for distribution. Check with each service or company directly for details.