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Job Posting Style Guide and Template for Hiring Managers

Skills-based hiring resources

Table of Contents

The following style guide and template provide those who are creating job postings with a convenient, pre-formatted, more consistent, and compelling way to market, position, and post their roles. Ideally, your HR department will “lock” some content to maintain consistency between job postings; however, this is ultimately up to your organization. Other content sections will be “open” to allow hiring managers to follow formatting/style guidelines yet have the autonomy to be creative with their job postings. 

About Your Organization (100 words max)

Purpose. Impact. Change. The [INSERT ORGANIZATION NAME] is where change-makers, problem-solvers, and bold thinkers are paving a path to the future. And we want you to join us. When you choose a career at [INSERT ORGANIZATION NAME], you’ll get much more than a job.  You’ll bring your skills to projects and programs that [INSERT OUTCOME HERE].

About Your Team (150 words max)

Partner with your teams to draft text to create brief, evocative team descriptions that ideally auto-populate when creating a post for that particular unit, and link to a specific website if one exists.  

Role Description (300 words max)

Think about this role from a job seeker’s perspective: what impact or difference they can make, why the role is important, who will benefit from the work done in this role, etc. Your role description should help you “sell” the job to your dream candidate. Use active words, and “you” when drafting this description (example: “…you’ll have an opportunity to….”, “…you will benefit from…”) so that your candidate can see themselves in the role. Please also be prepared to describe some of the exciting things about working for your team.

Essential Job Duties (15, one-line bullets max)

Think about the “top 10” most important activities that you want your dream candidate to perform. This is a bulleted list of the top 10-15 summaries of essential activities. This does NOT include a complete list of responsibilities.

Desired and Essential Skills (15, one-line bullets max)

Here is where you’ll provide a bulleted list of the “top 10” skills you expect to see in your dream candidate. Please do not list educational requirements unless there are specific, required reasons to do so (i.e., a lawyer needs a law degree).

Comprehensive Benefits

If your organization offers uniform benefits to all employees, this is where you could lock this content in to ensure all job postings are displaying the same benefits across vacancies.

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