Learn about the new MassHire brand!

On August 29, 2018, our workforce system will launch a new, unified brand -- MassHire. Sixteen local workforce development boards will be MassHire Workforce Boards; 29 One-Stop Career Centers will be MassHire Career Centers. The names will change, but the commitment to our jobseeker and business customers continues.

We’re Rebranding!

MassHire is a new brand unifying the entire Massachusetts Workforce Development System under a single name and shared mission. Commissioned by the Executive Office of Labor and Workforce Development (EOLWD), it signifies the state’s commitment to increasing meaningful career opportunities for job seekers and expanding the talent pool for businesses seeking trained, skilled employees. The brand, MassHire, unifies and empowers all state, regional, and local workforce entities. It enables them to communicate with clients — job seekers and businesses — with a clear, consistent, powerful message. MassHire provides a foundation for conveying the depth, breadth, and connectivity of its value and services across all audiences.

What’s changing?

16 local boards will become MassHire Workforce Boards; 29 Career Centers will become MassHire Career Centers. The Massachusetts Workforce Development Board will become the MassHire State Workforce Board, and the Department of Career Services will be the MassHire Department of Career Services.

What are all the new names?

Workforce Boards

Before	After	Launch Date
Berkshire Regional Employment Board	MassHire Berkshire Workforce Board	October 10
Boston Private Industry Council	MassHire Boston Workforce Board	September 26
Bristol Workforce Investment Board	MassHire Bristol Workforce Board	August 29
Brockton Area Workforce Investment Board	MassHire Brockton Workforce Board	September 27
Cape & Islands Workforce Development Board	MassHire Cape & Islands Workforce Board	September 5
Central Mass Workforce Investment Board	MassHire Central Region Workforce Board	September 6
Franklin Hampshire Regional Employment Board	MassHire Franklin Hampshire Workforce Board	October 26
Lowell Workforce Development Board	MassHire Greater Lowell Workforce Board	September 10
Greater New Bedford Workforce Investment Board	MassHire Greater New Bedford Workforce Board	August 29
Hampden County Regional Employment Board	MassHire Hampden County Workforce Board	September 6
Merrimack Valley Workforce Investment Board	MassHire Merrimack Valley Workforce Board	October 23
Metro North Regional Employment Board	MassHire Metro North Workforce Board	November 15
Partnerships for a Skilled Workforce	MassHire Metro South/West Workforce Board	October 18
North Central Workforce Investment Board	MassHire North Central Workforce Board	September 7
North Shore Workforce Investment Board	MassHire North Shore Workforce Board	September 11
South Shore Workforce Development Board	MassHire South Shore Workforce Board	September 20

Career Centers

Before	After	Launch Date
BerkshireWorks	MassHire Berkshire Career Center	October 10
JVS Career Solution	MassHire Downtown Boston Career Center	September 26
Boston CareerLink	MassHire Boston Career Center	September 26
Fall River Career Center	MassHire Fall River Career Center	August 29
Attleboro Career Center	MassHire Attleboro Career Center	August 29
Taunton Career Center	MassHire Taunton Career Center	August 29
Brockton CareerWorks	MassHire Brockton Career Center	September 27
Career Opportunities	MassHire Cape & Islands Career Center	September 5
Workforce Central - Worcester	MassHire Worcester Career Center	September 6
Workforce Central - Southbridge	MassHire Southbridge Career Center	September 6
Franklin Hampshire Career Center	MassHire Franklin Hampshire Career Center	October 26
Career Center of Lowell	MassHire Lowell Career Center	September 10
New Directions	MassHire Greater New Bedford Career Center	August 29
CareerPoint	MassHire Holyoke Career Center	September 6
FutureWorks	MassHire Springfield Career Center	September 6
Valleyworks - Lawrence Valleyworks - Haverhill	MassHire Merrimack Valley Career Centers	October 23
CareerSource - Cambridge The Career Place	MassHire Metro North Career Centers	November 15
Framingham American Job Center	MassHire Framingham Career Center	October 18
Norwood American Job Center	MassHire Norwood Career Center	October 18
North Central Career Center	MassHire North Central Career Center	September 7
North Shore Career Center	MassHire North Shore Career Center	September 11
South Shore Career Center - Plymouth South Shore Career Center - Quincy	MassHire South Shore Career Centers	September 20

Why rebrand?

In discussions with businesses, jobseekers, education partners, workforce development professionals, and other stakeholders, EOLWD gathered extraordinary insight. For example:

• It became evident that employers and job seekers are largely unaware of the resources provided by the state’s workforce system. In short, much of our target audience simply didn’t realize they could turn to a statewide network for employment or business services.
• We unearthed new challenges and opportunities for more effectively addressing the unique employment and business needs for a dynamic 21st century economy. Mindful of the amazing work being done by our Commonwealth’s workforce entities, our master brand, MassHire, enables customization and sub-branding flexibility. It incorporates the names and/or service areas of all local facilities.

For more detailed information on the brand development and analysis process, view our MassHire brand development webinars. (Link here: https://www.mass.gov/info-details/branding-webinars)

Additional Resources

MassHire Career Centers

Build talent solutions with your MassHire Workforce Board

MassHire Department of Career Services

MassHire State Workforce Board

MassHire overview - before and after names