Marketing community transportation services

Tools to help human service agencies publicize and promote their transportation programming

In order for your transportation service to be effective, people need to know about it. Human service agencies and community-based organizations can use these outreach tools to publicize community transportation services to potential riders, including older adults and people with disabilities.

Get listed!

Make sure your transportation service is listed in transportation directories:

• Ride Match - online, searchable database of public and private transportation options in Massachusetts. Add your service
• Reach out to other aging and disability service providers in your region to ask if they have developed their own transportation directories

Free marketing materials you can use

Photos - download and use free photos illustrating community transportation services and riders (from NADTC)

Every Ride Counts - campaign components including messages, posters, and social media posts that you can customized to reflect your transportation service (from NADTC)

Rural transit marketing toolkit - how-to guide, workbook, and templates for marketing transportation services in a rural area (from National RTAP)

Health and Safety Commitments Program - messaging tools for transit authorities to use around safety and COVID-19 (from APTA)

Learn more about marketing community transportation

Marketing Your Transportation Program - 2021 report from the National Aging and Disability Transportation Center