Massachusetts Apprenticeship Week 2023 Social Media Toolkit

Massachusetts Apprenticeship Week, in conjunction with National Apprenticeship Week (NAW), is November 12 - 18, 2023.

There are ways for everybody to get involved during Massachusetts Apprenticeship Week. The Massachusetts Executive Office of Labor and Workforce Development (EOLWD) has prepared a toolkit with the official MassLWD social media channels and shareable content including hashtags, sample posts, and pre-made graphics. We encourage you to use these materials and join us in the conversation as we celebrate #MassApprenticeshipWeek.

Shareable content

X (Formerly Twitter)

@MassLWD

• Graphic 1: We’re celebrating #MassApprenticeshipWeek and joining @MassLWD to raise awareness about Registered Apprenticeship Programs positive contributions to Massachusetts #jobs and the economy.
• Graphic 2: Registered Apprenticeship combines technical and on-the-job training, allowing apprentices to collect a paycheck while learning from the pros. Head to Mass.gov/Apprenticeship to explore industries with apprenticeship pathways. #ApprenticeshipMA
• Graphic 3: Did you know? It’s also National Apprenticeship Week. Nationally, 93% of apprentices who complete an apprenticeship retain employment. There are more than 1,000 Registered Apprenticeship Programs in Massachusetts. #NAW2023 is the perfect time to explore apprenticeship pathways!
• Choose from graphic 4-12: [Organization] is a proud @MassLWD Registered #ApprenticeshipMA Sponsor! Learn more about our apprenticeship opportunities in [field/job type] at [URL]

LinkedIn

The Massachusetts Executive Office of Labor and Workforce Development

• Graphic 1: To raise awareness about Registered Apprenticeship Programs and its positive contributions to Massachusetts jobs and the economy, we’re proud to join The Massachusetts Executive Office of Labor and Workforce Development by celebrating Massachusetts Apprenticeship Week.
• Graphic 2: Interested in learning a skill and gaining industry credentials for a career in Massachusetts? The Massachusetts Executive Office of Labor and Workforce Development Registered Apprenticeship Program is a technical and on-the-job training model, which means you earn while you learn from industry experts and equip yourself with the skills and credentials that employers need. Head to Mass.gov/Apprenticeship to explore apprenticeship pathways.
• Graphic 3: Did you know? It’s also National Apprenticeship Week. 93% of apprentices in the U.S. who complete an apprenticeship retain employment. There are more than 1,000 Registered Apprenticeship Programs in Massachusetts. National Apprenticeship Week is the perfect time to explore apprenticeship pathways.
• Choose from graphic 4-12: [Organization] is a proud #ApprenticeshipMA Sponsor, which means our organization teams up with The Massachusetts Executive Office of Labor and Workforce Development to ensure our apprentices fulfill work-base requirements and gain the skills to succeed in a future career! Learn more about our apprenticeship opportunities in [field/job type] at [URL]

Instagram

@MassLWDSecretary (Instagram)

@MassLWDSecretary (IG Threads)

Graphic 1: Across Massachusetts, there are more than 11,000 Registered Apprentices and more than 1,000 Registered #ApprenticeshipMA Programs. [Organization] proudly joins @MassLWDSecretary in celebrating Massachusetts Apprenticeship Week and the 9th Annual National Apprenticeship Week! Learn more about our apprenticeship opportunities in [field/job type] at [URL]

Graphics

Graphic 1

Graphic 2

Graphic 3

Graphic 4: Education

Graphic 5: Construction / Building Trades

Graphic 6: Culinary arts

Graphic 7: Life sciences

Graphic 8: Mechanical 

Graphic 9: CNC Operator

Graphic 10: Quality Assurance

Graphic 11: Advanced Manufacturing

Graphic 12: Healthcare

Accessibility Tips

• Make sure your profile page includes accessible contact options.
• Use plain language. Whenever possible, avoid abbreviations and spell out acronyms.
• For multi-word hashtags, capitalize the first letters of each word #LikeThisExample.
• Provide closed captioning for YouTube videos automatically or manually.
• Link to pages with full captions or transcripts of photos, videos or audio.
• Limit emoji use and don’t use them as substitutes for words.
• Describe your photos in the caption of social media posts on Instagram.
• Turn on image description settings in Twitter and compose descriptive text to make images accessible. Note that this setting doesn’t work for GIFs.
• If possible, test your tweet with assistive technology before posting it.