What is GenAI?
GenAI refers to a type of artificial intelligence that can create new content – text, images, audio, or video – based on the data it has been trained on. In its simplest term, GenAI uses machine learning tools to analyze data and create new content that closely resembles human-generated material. These tools produce original and creative content based on patterns learned from the data, usually in response to user prompts. New GenAI tools are being introduced to the marketplace every day.
Risks associated with using Generative AI
GenAI holds significant promise, particularly when it comes to streamlining processes and enhancing productivity. But the promise must be balanced against an awareness of the risks associated with its use – risks both known and unknown.
Information produced by GenAI can be of varying quality, and relying on it without verification can lead to incorrect or misleading information or data. Furthermore, information entered into a GenAI tool may become part of the tool’s learning model and be made public through a data leak, generated content, or otherwise. Since GenAI tools learn from human-generated content, they also may perpetuate stereotypes, reinforce prejudices, or exhibit unfair bias. At a minimum, therefore, the use of GenAI must be approached with caution and with heightened consideration and understanding of factors such as accuracy, reliability, data privacy, compliance, and legal and ethical issues.
We have a lot to learn about this emerging technology, and the learning process likely will be ongoing. While we develop further standards and policies related to the use of GenAI, the following interim guidelines shall apply.