- A grower whose farm is located in a rural area and who has not established a farm stand, or is in the process of farm stand establishment.
- Farm-stand operators whose stand is not busy at certain times of the week.
- New or established farms wanting to do outreach for their farm among urban consumers. New growers often test the market and their product line at farmers markets, as the initial investment is minimal. There, they can quickly and accurately assess consumer preferences and adjust production accordingly.
- Anyone who likes to grow fruits and vegetables or other farm products, and wishes to supplement their income and who enjoy interacting with the public.
The purpose of this guide is to help farmers learn about how to sell at farmers markets.