In today’s competitive labor market, understanding how to write an enticing "job posting" is imperative. An effective posting should pique the interest of prospective candidates and shed a positive light on their future at the Commonwealth. Your job posting is what will be uploaded and available online on the Commonwealth's career site, MassCareers.
Within your job posting, there is a “Job Description” section, where the applicant should find a list of the primary duties of the job, as well as any preferred or other qualifications. Make a list of the experience, skills, characteristics, and subject matter knowledge required of a person entering the job. This list could include leadership qualities, management skills, computer expertise, interpersonal skills, ability to work under pressure, amount of supervision needed, and more.
In your posting, you should also include primary duties and responsibilities, supervisory responsibilities and expectations, communication requirements, specific subject matter expertise or experience that is required to do the work, a description of the work environment and culture, core organizational values, and no more than 5-7 asset questions, if needed, to distinguish your candidates.
Please be sure the qualifications you are presenting are necessary to the performance of the position and consistent with the HRD classification specification. The qualifications should not reflect the credentials of the person who left the position. Instead, they should reflect the minimum qualifications for the person to perform the job.
Tips for Bringing Your Job Posting to Life
- Transform your job posting with our job posting template.
- Write an inclusive job posting.
- Why they want the job. Describe the role as attractively as you can, and as you might to a friend or family member.
- Headlines and bullets. Consider a short, bold and attention-getting headline, and then use bullets to describe core functions of the role.
- Minimize acronyms and jargon. Using internal acronyms can be exclusionary and confusing to candidates. Use language a friend outside the Commonwealth would understand.
- Describe success. When desired outcomes are outlined in a job posting, it sets the stage for attracting the most qualified candidates.
- Be brief. Candidates may take just a few seconds to scan your posting before they decide whether they will read on. If your posting is boring to you, start over!
Commonwealth executive department employees can visit the MassCareers Knowledge Center site for more information, or log into MassCareers.