Commercial Feed & Pet Food Registration

All commercial feed and pet food companies must register each product that is sold in Massachusetts annually.

MDAR Feed Program

EEA ePLACE Help Desk

Phone

Open M-F 7:30 am-5:00 pm, with the exception of all Commonwealth & Federally observed holidays.

The Details

What you need

Announcement: Launch of New Online Registration Platform

We are pleased to announce the launch of our new online registration platform, the EEA ePLACE Portal. 

Beginning November 2025, all product registrations — including new applications and renewals — must be submitted and managed through the EEA ePLACE Portal. Paper applications will no longer be accepted. 

If you are renewing previously registered products, your online application is due by December 31st, 2025. 

Fees

Name Fee Unit
Annual Registration Fee $100 per product

How to register

Next steps

  1. Create an Online EEA ePLACE Portal Account

  2. Prepare for Your Application

    Before starting your online application, have the following ready:

    • Have all product label file(s) that your are registering ready for upload. This is applicable to both new and renewal registrations.
    • If you’re registering more than 100 products for a company, create a single .zip folder for all labels.
  3. Complete the Application Form

    Depending on the number of products you are registering for the Company, select the applicable guidance document below:

  4. Internal Review and Payment Process

    • Once your application has been submitted, MDAR's Feed Program will review your application.
      • Please allow several weeks for processing, as higher volumes are expected during this transition period.
    • When the review is complete, you will receive an invoice by email for all approved products.
    • After the payment is processed, you will receive a confirmation email with your list of approved products, which serves as your 2026 registration certificate.  

      For questions about your registration application, contact: MDARFeedProgram@mass.gov 

Contact

Phone

Open M-F 7:30 am-5:00 pm, with the exception of all Commonwealth & Federally observed holidays.

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