Goal 6: Information, Communication, and Framing

Information is broadly accessible and reframes aging to value older adults

Strategies	Actions
Center older adults’ voices in communications and inspire public awareness of “aging well”- what it means, why it’s important, and how we can all contribute	Create a statewide public awareness campaign that centers older adult voices and aims to expose implicit biases around aging to reduce stereotypes about older adults, eliminate age discrimination, and promote positive messaging around aging Conduct a review of state policies and programs that use terms like “elderly” and any negative images and language Continue to engage the innovation community and businesses through challenges, networking, events, and partnerships to think about the opportunities of an aging society and spur economic development
Ensure age-friendly messaging can reach all populations by promoting the use of communications plans that improve access for blind, visually impaired, deaf, and hard of hearing communities as well as for speakers of languages other than English	Partner with a range of organizations to craft and disseminate a style guide for stakeholders to use in communicating about aging Gather communications tools into a central repository that promote age- and dementia-friendly activities to improve access for blind, visually impaired, deaf, and hard of hearing communities as well as for speakers of languages other than English Support the promotion and delivery of successful age- and dementia-friendly evidence-based programs in languages other than English
Develop, promote, and disseminate information about age-friendly activities, funding, and best practices	Develop regular briefings for legislative members and local elected officials (at the state house and regionally across the state) to keep districts and constituents abreast of the age-friendly work and opportunities for engagement Provide technical assistance (e.g. funding information, data, best practices) to local communities designing or implementing their self-identified age- and dementia-friendly priorities
Promote positive contributions of older adults and reduce stigma associated with aging and changing abilities	Work with leaders in research to encourage an age- and dementia-friendly lens on issues across sectors Promote the value and impact of programs that support intergenerational connection as a means to combat ageism, build respect, and develop meaningful and symbiotic relationships between older and younger people Utilize tools like the Reframing Aging curriculum to promote the value older adults bring to communities, state and local government, and the workplace Work with media partners to promote positive and productive views of aging that includes a wide range of older adults Identify sectors, strategies, and resources for targeted “Reframing Aging” training, including healthcare and schools
Consider the intersecting identities of older adults when communicating about older adult issues	Leverage existing networks and communication channels that honor intersecting identities of older adults (i.e., race, ethnicity, gender, disability, languages spoken, LGBTQIA+, etc.) to share information about age-friendly funding, activities and best practices

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