Press Release

Press Release  Executive Office of Veterans Services (EOVS) Announces Statewide Logo Redesign Contest

Contest to Reflect Newly Formed Secretariat’s Dedication to Massachusetts Veterans and their Families
For immediate release:
  • Executive Office of Veterans' Services

Media Contact   for Executive Office of Veterans Services (EOVS) Announces Statewide Logo Redesign Contest

Jacqueline Manning

Boston, MA — The Executive Office of Veterans Services (EOVS) today announced the launch of a statewide logo redesign contest to capture the essence of the mission undertaken by the recently elevated Cabinet Secretariat.

On March 1, Massachusetts Governor Maura T. Healey and Lieutenant Governor Kimberley Driscoll unveiled the formation of the Commonwealth's new Executive Office of Veterans Services. This elevation raised the Department of Veterans' Services to a Cabinet-level Secretariat. Over the past six months, the Executive Office of Veterans Services has undergone a significant transformation with regard to departments and programs under its umbrella, including overseeing our two Massachusetts Veterans Homes.

These sweeping changes call for a logo rebranding effort to match a new vision, mission, and set of core values. The Executive Office is seeking input from the public.

EOVS Secretary Jon Santiago, a US Army Reserve Major who has served two tours overseas, explains: "We are at a pivotal juncture where our logo needs to mirror the diversity of today’s veterans, whose service spans eras from World War II to Afghanistan. The new EOVS logo should embody transparency, accountability, and our mission to 'honorably serve those who served us.'"

The current EOVS logo features a Minuteman, symbolizing the Massachusetts militia dating back to the mid-17th century. The contest, launching on September 6, 2023, invites participation from all Massachusetts residents aged 18+. All designers are encouraged to channel their creativity into a logo that encapsulates the camaraderie, resilience, and sacrifices of veterans, both past and present. Secretary Santiago will spearhead a panel of judges employed within the Executive Office of Veterans Services to review all submissions by October 11, 2023.

"We are eager to witness the outpouring of talent and dedication as Massachusetts residents contribute to shaping a symbol that embodies the true essence of our veterans and their families," said Secretary Santiago.

About EOVS: The mission of the Executive Office of Veterans Services is to provide the highest quality of programs, benefits, and advocacy to Massachusetts veterans alongside federal and local partners.

EOVS Core Values:

Service: We exist to serve veterans and their families with the highest level of dedication, empathy, respect, and care.

Advocacy: We are committed to advocating tirelessly for veterans' rights, benefits, and well-being.

Collaboration: We seek to nurture partnerships, be inclusive, and create a network that maximizes veterans' potential and EOVS’ impact and reach.

Transparency: We are committed to clear, honest, and open communication, ensuring veterans have access to accurate information.

Innovation: We embrace technological advancements and data-driven insights to continuously improve our services and initiatives.


Media Contact   for Executive Office of Veterans Services (EOVS) Announces Statewide Logo Redesign Contest

  • Executive Office of Veterans Services 

    The mission of the Executive Office of Veterans’ Services (EOVS) is to act as the primary advocate on behalf of all the Commonwealth’s veterans.

    EOVS provides our veterans and their families with quality support services and directs an emergency financial assistance program for those veterans and their dependents who are in need.
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